Total Competition
Lessons in Strategy from Formula One
Published on 3. November 2016
320 pages
978-1-4711-6237-4 (ISBN)
Description
'A must-have insight into the awe-inspiring career of a true motor racing great' Daily Express
Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.
Total Competition is the most compelling, comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published.
Across four decades, Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton, Ferrari, Honda, Brawn and Mercedes, he worked with drivers such as Michael Schumacher, Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F1's managing director, motor sports, by the sport's new owners Liberty Media. Now, in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years), he looks back over his career and methods to assess how he did it, and where occasionally he got things wrong.
Total Competition is a definitive portrait of modern motorsport. In the book, Brawn and Parr explore the unique pressures of Formula One, their battles with Bernie Ecclestone, and the cut-throat world they inhabited, where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates, it will also provide many lessons in how to achieve your own business goals.
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06/2017
Simon & Schuster Ltd
€14.50
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11/2016
Simon & Schuster Ltd
€44.80
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Persons
Ross Brawn is the most successful technical director in Formula One history, having led Benetton, Ferrari, Honda, and Mercedes to world championship glory, and worked with some of the greatest names in the sport, including Michael Schumacher and Lewis Hamilton. After retiring at the end of 2013, he returned in January 2017 as F1's managing director, motor sports.
Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.
Adam Parr is a businessman, investor, and lawyer whose career has taken him all over the world. Between 2006 and 2012 he was CEO and then chairman of the Williams Formula One team, where he was responsible for bringing hybrid technology to the team as well as turning round its fortunes.
Content
- Cover
- Dedication
- Glossary of key names and terms
- Some key moments in Formula One during the Brawn era
- Introduction
- Part 1: Ross Brawn's Career
- Part 2: Strategy in Formula One
- Introduction
- The Three Dimensions of Strategy
- Total Competition
- Strengths and Weaknesses
- Human Nature
- Intelligence
- Operational Art
- Rhythms and Routines
- Personal Organization
- People
- Simplicity
- Racing
- Leadership
- Part 3: Observations
- Observation 1. Strategy is a system.
- Observation 2. Avoid unnecessary conflict.
- Observation 3. Build trust consciously.
- Observation 4. Know yourself and know the other.
- Observation 5. Embrace humility.
- Observation 6. Invest in people and culture.
- Observation 7. Take the measure of time.
- Observation 8. A complete process leads to a competitive product.
- Observation 9. Develop and apply a set of rhythms and routines.
- Observation 10. Just adopt!!
- Observation 11. Define the line - and own it.
- Observation 12. Strive for simplicity, manage complexity.
- Observation 13. People innovate naturally.
- Observation 14. There is a place for data - and intuition.
- Observation 15. Strategy can be studied and applied.
- List of Illustrations
- Selected further reading
- Acknowledgements
- Picture credits
- Index
- Copyright
