
Technology in Context
Description
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In a business environment where technology is of increasing importance, the non-technical manager cannot afford to remain in the dark. Technology in Context provides a toolkit of approaches to this difficult subject.
Subjects covered include:
* the fundamental concepts required for the management of technology
* the gathering of information in a firm to support strategic decisions on technology
* technology assessment in the public domain
* the wider social implications of technology
* problems associated with technology, from the danger of environmental degradation to employment and skills.
Reviews / Votes
'This is a comprehensive introduction to technology assessment, its theory and practice, and its role in strategic management. The descriptions of technology assessment methodology and forecasting are particuarly useful.' - Journal of International Marketing and Marketing ResearchMore details
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File format: PDF
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