The Amazon Jungle
Description
Jason R. Boyce has nearly 20 years of experience as an Amazon Top Seller selling on Amazon, and is founder of a prominent Amazon agency, Avenue7Media. Rick Cesari's innovative Direct-To-Consumer strategies create more sales while built brand awareness for products like GoPro, Sonicare, OxiClean, and the George Foreman Grill. Together, Jason and Rick's Amazon book show how to pick a winning product, get it made, become a seller on Amazon, get it listed, and get it selling¿on and off Amazon is the best way for how to sell on Amazon.
How do you sell on Amazon? Within The Amazon Jungle, they share that the right strategy is key to Amazon success and the truth about Amazon, which is not widely known. The Amazon Jungle helps Amazon Third-Party Sellers how to start selling on Amazon and how to sell products on Amazon build credibility and staying power by creating a winning brand¿the superpower that can give them back control. Jason's expertise in identifying winning products on Amazon and Rick's success building brands off of the platform make them a formidable team and the answer to today's question: How to succeed on a platform you can't afford to avoid? If you're asking, how do I sell on Amazon or how to become an Amazon seller this book is for you. It's great for existing sellers and for how to sell on Amazon for beginners.
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Content
- Intro
- Title
- Copyright
- Table of Contents
- Acknowledgments
- Foreword by James Thomson
- Why I Wrote This
- Section I: Amazon: Why and How
- Chapter 1: From Nowhere to Everywhere
- It's bigger than you think
- If you're not on Amazon, you're not online
- Success in the margins
- 5 common traits of Amazon Top Sellers
- Own your destiny
- Chapter 2: Start with Your Story
- A downward spiral
- The Good Doctor
- Instructions: Play
- Chapter 3: Research. The Key to Winning on Amazon
- 5 Essential Steps for finding a winning product
- Step 1: What moves you?
- Step 2: What's hot?
- Step 3: Market size matters!
- Step 4: Find Flaws. It's where the opportunity is
- Step 5: Hit the sweet spot
- Section II: Let's Get Started!
- Chapter 4: Get It Made. Make It Cool
- Bad review? Good omen
- What's your price?
- Product Specification Sheet (PSS)
- Find a factory (or five)
- Run the numbers
- Make it cool. Make it yours
- Inspect & Respect
- Land it (and FBA-it!)
- Chapter 5: List It to Sell It!
- Amazon Seller Registration
- Are you SEO-friendly?
- Listing Optimization & Content Creation
- Do you know who your customer is?
- Launch. Listen. Learn. (Repeat!)
- Change. Expect it
- Chapter 6: Forget What You Know about Retail
- The Amazon Mindset
- Start low, end high
- Sales rank metrics
- When everything clicks
- Section III: Set Yourself Apart
- Chapter 7: Building your brand on Amazon
- Best of both worlds
- Features tell, benefits sell
- Read the reviews
- Share your backstory
- 5 Key Strategies for building a great brand
- An Amazon make-over: The Vesta Precision Story
- Chapter 8: Fulfillment & Inventory
- Retail arbitrage
- Dropshipping
- Carrying other people's inventory
- Your own private label
- Fulfillment by Amazon (FBA)
- Chapter 9: Pay to Play!
- Why are ads so important?
- 4 Types of Amazon Advertising
- Keep your eye on the ball
- Cast a wide net
- Ad optimization
- Chapter 10: Building your brand off amazon
- What is Direct Response Marketing?
- Omnichannel Marketing
- Control the narrative
- Build your database
- Content Marketing
- Clean Key: A case study
- Conclusion
- Fire. Ready. Aim
- The dreaded false positive
- Ready. Aim. Fire
- Semper Gumby
- About the Authors
- Resources
