Public Relations and the Power of Creativity
Strategic Opportunities, Innovation and Critical Challenges
1st Edition
Published on 4. October 2018
256 pages
978-1-78769-299-2 (ISBN)
Description
Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a prosperous and sustainable global society.
Public relations is
often seen as the discipline that amplifies creative ideas developed by other
sectors, but this is changing. With the blurring of lines among creative
industries, organisations are increasingly turning to PR to generate the 'big
ideas' at the heart of effective communication.
This volume gathers 12 outstanding contributions from scholars
based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,
Turkey and the USA. Taken together, the chapters
demonstrate a range of possibilities for creative thinking about public
relations management and collaboration in different settings and with different
purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Public relations is
often seen as the discipline that amplifies creative ideas developed by other
sectors, but this is changing. With the blurring of lines among creative
industries, organisations are increasingly turning to PR to generate the 'big
ideas' at the heart of effective communication.
This volume gathers 12 outstanding contributions from scholars
based in Germany, Finland, Austria, Romania, the UK, Spain, France, Norway,
Turkey and the USA. Taken together, the chapters
demonstrate a range of possibilities for creative thinking about public
relations management and collaboration in different settings and with different
purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Reviews / Votes
This volume contains 12 chapters drawn from a EUPRERA (European Public Relations Education and Research Association) conference held in London in 2017, on the topic of creative thinking in public relations management. Scholars from Europe and the US address aspects related to leadership, ethics, and creativity, including the corporate value of listening, ethical leadership and interpersonal communication competence, and leadership communication; knowledge and collaboration for fostering creativity, including the role of trust and intrinsic motivation in enhancing participation and creativity in crowdsourcing communities, the influence of knowledge transfer on the development of creativity in education for public relations, the co-creation of knowledge for innovation and public relations in multi-stakeholder projects, and collaborative creativity in public relations; and new creative approaches to public relations, with discussion of culture and public relations, a design-thinking approach to visual communication, examples of award-winning campaigns illustrating creativity in public relations, a co-creative model for communication and dissemination, and visual methods for strategic internal communication management. -- Annotation (c)2018 * (protoview.com) *More details
Series
Language
English
Place of publication
Bingley
United Kingdom
Target group
Professional and scholarly
File size
3,68 MB
ISBN-13
978-1-78769-299-2 (9781787692992)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Sarah Bowman is a Senior Lecturer at Northumbria University, UK. Her research interest include public affairs, ethical practice, competencies, and visual, spatial and affective practice.Adrian Crookes is the Programme Director for the Communications and Media courses at London College of Communication, University of Arts London, UK, which includes advertising, media communications, media cultures, and public relations at undergraduate and postgraduate levels.
Oyvind Ihlen is a Professor in the Department of Media and Communication (IMK) at the University of Oslo, Norway. His research focuses in particular on the strategic communication of political issues.
Stefania Romenti is Associate Professor and Chair in Strategic Communication at
Universita IULM, Milan, Italy and Adjunct Professor of Communication
Measurement at IE Business School, Madrid, Spain. Her research interests
include communication measurement, reputation management and stakeholder
engagement.
Oyvind Ihlen is a Professor in the Department of Media and Communication (IMK) at the University of Oslo, Norway. His research focuses in particular on the strategic communication of political issues.
Stefania Romenti is Associate Professor and Chair in Strategic Communication at
Universita IULM, Milan, Italy and Adjunct Professor of Communication
Measurement at IE Business School, Madrid, Spain. Her research interests
include communication measurement, reputation management and stakeholder
engagement.
Content
PART I: LEADERSHIP, ETHICS AND CREATIVITYThe
Power of Listening in Corporate Communications. Theoretical Foundations of
Corporate Listening as a Strategic Mode of Communication; Maria Borner and Ansgar
Zerfass
Fostering Creative Interdisciplinarity: Building Bridges between Ethical Leadership and Leaders' Interpersonal Communication Competence; Anne Laajalahti
Communicative
leaders, creative followers? Tiina Weman and Helena Kantanen,
PART II: KNOWLEDGE AND COLLABORATION FOR FOSTERING
CREATIVITY
Public
Relations and Communication in Education: Is Creativity the Opposite of
Knowledge? Effects
of Knowledge Transfer on the Development of Creativity. An Austrian Empirical
Study Comparing Three Education Types; Astrid Spatzier and Jessica Breu
The
Role of Trust and Intrinsic Motivation in Enhancing Participation and
Creativity in Crowdsourcing Communities; Diana-Maria Cismaru and Raluca-Silvia Ciochina
Co-creation
of Knowledge for Innovation Requires Multi-Stakeholder Public Relations; Harri Ilmari Ruoslahti
Collaborative Creativity, Leadership and Public Relations: Identifying and Addressing Research Limitations; Paul Willis and Elisenda Estanyol
PART
III: NEW CREATIVE APPROACHES TO PUBLIC
RELATIONS
Beyond
the Cultural Turn: A Critical Perspective on Culture-Discourse within Public
Relations; Alexander Frame and Oyvind Ihlen
2,000 Years of Visual Storytelling. Alternative Approaches for Visual Communication of
Christian Churches in the Age of Social Media; Ute Hilgers-Yilmaz, Ralf Spiller and Christof Breidenich
Creativity
in Public Relations: What do Award Winning Campaign Tell Us? Pinar Aslan and Tugce Ertem-Eray
Opportunities for Strategic Public Relations -
Evaluation of International Research and Innovation Project Dissemination; Kristina Henriksson, Harri Ilmari
Ruoslahti and Kirsi Hyttinen
Let Me Draw Your Attention to. ...: Exploring the Potentials of Visual Methods for Strategic Internal Communication Management; Melanie
Malczok
Power of Listening in Corporate Communications. Theoretical Foundations of
Corporate Listening as a Strategic Mode of Communication; Maria Borner and Ansgar
Zerfass
Fostering Creative Interdisciplinarity: Building Bridges between Ethical Leadership and Leaders' Interpersonal Communication Competence; Anne Laajalahti
Communicative
leaders, creative followers? Tiina Weman and Helena Kantanen,
PART II: KNOWLEDGE AND COLLABORATION FOR FOSTERING
CREATIVITY
Public
Relations and Communication in Education: Is Creativity the Opposite of
Knowledge? Effects
of Knowledge Transfer on the Development of Creativity. An Austrian Empirical
Study Comparing Three Education Types; Astrid Spatzier and Jessica Breu
The
Role of Trust and Intrinsic Motivation in Enhancing Participation and
Creativity in Crowdsourcing Communities; Diana-Maria Cismaru and Raluca-Silvia Ciochina
Co-creation
of Knowledge for Innovation Requires Multi-Stakeholder Public Relations; Harri Ilmari Ruoslahti
Collaborative Creativity, Leadership and Public Relations: Identifying and Addressing Research Limitations; Paul Willis and Elisenda Estanyol
PART
III: NEW CREATIVE APPROACHES TO PUBLIC
RELATIONS
Beyond
the Cultural Turn: A Critical Perspective on Culture-Discourse within Public
Relations; Alexander Frame and Oyvind Ihlen
2,000 Years of Visual Storytelling. Alternative Approaches for Visual Communication of
Christian Churches in the Age of Social Media; Ute Hilgers-Yilmaz, Ralf Spiller and Christof Breidenich
Creativity
in Public Relations: What do Award Winning Campaign Tell Us? Pinar Aslan and Tugce Ertem-Eray
Opportunities for Strategic Public Relations -
Evaluation of International Research and Innovation Project Dissemination; Kristina Henriksson, Harri Ilmari
Ruoslahti and Kirsi Hyttinen
Let Me Draw Your Attention to. ...: Exploring the Potentials of Visual Methods for Strategic Internal Communication Management; Melanie
Malczok
