The Management of Intangibles
The Organisation's Most Valuable Assets
Published on 7. November 2002
336 pages
978-1-134-59041-4 (ISBN)
Description
The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considere
Reviews / Votes
'Provides a broad picture of the problematic issues associated with managing intangibles today.' - Long Range PlanningMore details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
File size
2,48 MB
ISBN-13
978-1-134-59041-4 (9781134590414)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
03/2007
1st Edition
Routledge
€72.00
Shipment within 15-20 days
Book
11/2002
1st Edition
Routledge
€232.40
Shipment within 15-20 days
Content
1. Definitions and Stakes 2. Measuring the Immeasurable 3. Information and External Knowledge 4. Knowledge Creation 5. Knowledge Memory 6. Knowledge Management 7. Image, Brand, Corporate Identity 8. Outsourcing 9. Back to the Man 10. A Dynamic View of Organization's Performance: The IC-dVAL (R) Approach 11. Reporting and Managing Intangibles: the Policy Agenda
