Remote Research
Real Users, Real Time, Real Research
1st Edition
Published on 1. February 2010
266 pages
978-1-933820-44-6 (ISBN)
Description
Remote studies allow you to recruit subjects quickly, cheaply, and immediately, and give you the opportunity to observe users as they behave naturally in their own environment. In Remote Research, Nate Bolt and Tony Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phone and a laptop.
More details
Other editions
Additional editions
Book
02/2010
Rosenfeld Media
€80.30
Shipment within 3-4 weeks
Content
- Remote Research: Real Users, Real Time, Real Research
- Title Page
- Table of Contents
- Copyright
- Dedications
- How to Use This Book
- Frequently Asked Questions
- Foreword
- Chapter 1: Why Remote Research?
- The Appeal of Lab Research
- Is Lab Research Dead?
- What's Remote Research Good For?
- When to Go Remote
- Moderated vs. Automated
- When to Use Which Remote Method
- Chapter Summary
- Chapter 2: Moderated Research: Setup
- Gearing Up: Physical Equipment
- Doing a Pilot Test Right Now
- Preparing for a Real Study
- Drafting the Research Documents
- Chapter Summary
- Chapter 3: Recruiting for Remote Studies
- What's "Live Recruiting"?
- Live Recruiting Using Forms and Pop-ups
- Designing the Screener
- Paying Remote Recruits
- Choosing Good Users and Spotting the Fakers
- Recruiting Slow? Don't Sit Around-Fix the Screener
- Wait! Read On
- Chapter Summary
- Chapter 4: Privacy and Consent
- Certain Assumptions
- Set Up Your Web Site's Privacy Policy
- Basic Participation Consent
- Consent to Record
- International Consent
- Consent for Minors
- Chapter Summary
- Chapter 5: Moderating
- Introducing the Study
- Time-Aware Research and Going Off-Script
- Smart Note Taking
- Working with Observers
- Quiet, Chatty, Bored, Drunk, and Mean
- Ain't Nothing Wrong with Using the Phone
- Wrapping Up
- Chapter Summary
- Chapter 6: Automated Research
- The Structure of an Automated Study
- Recruiting for Automated Studies
- Different Kinds of Automated Research
- Task Elicitation
- Remote Card Sorting
- Surveys
- Other Methods
- Where Do I Learn About Tools?
- Chapter Summary
- Chapter 7: Analysis and Reporting
- Moderated Analysis
- Automated Analysis
- Reporting
- Not All Research Is Research
- Chapter Summary
- Chapter 8: Remote Research Tools
- Screen Sharing
- Recording
- Automated Tools and Services
- Chapter Summary
- Chapter 9: New Approaches to User Research
- Top Secret (Reverse Screen Sharing and Remote Access)
- Mobile Device Research (Smartphones)
- One-to-Many Remote Moderating (Video Games)
- Portable Testing (Cars)
- Staying Current
- Chapter Summary
- Chapter 10: The Challenges of Remote Testing
- Legitimacy
- Not Seeing the Users' Faces
- Technology Failures
- Not as Inexpensive as You'd Think
- Organizational Challenges of Web Recruiting
- Getting the Right Recruits
- Natural User Behavior
- Multitasking
- Security and Confidentiality
- Persistent Negativity
- Chapter Summary
- Conclusion: Don't Waste Your Life Doing Pointless Research
- Index
- Acknowledgments
- About the Authors
- Back Cover
