
Proceedings of the IWEMB 2017
Description
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In this context, the International Workshop on Entrepreneurship in Electronic and Mobile Business (IWEMB) is a joint initiative of the Center of Advanced E-Business Studies (CAEBUS) at the RheinMain University of Applied Sciences in Wiesbaden, Germany, and the International College of the National Institute of Development and Administration (ICO NIDA) in Bangkok, Thailand. Relevant topics of the IWEMB workshop within the electronic and mobile business are studies on business model innovations, customer and user behavior, new concepts for entrepreneurship and leadership, user-centered design and lean startup methods, as well as the impact on existing market structures.
Within this scope, the aim of IWEMB is to offer a platform for researchers in this emerging research field in order to generate relevant new insights and international exchange of ideas. The first workshop was held in Bangkok, Thailand, as a two-days event in November 2017. The proceedings of this workshop cover a wide range of innovative scientific work in the fields of electronic and mobile business from young and experienced researchers from all over the world.
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Content
- Intro
- Title Page
- Copyright
- Preface
- Table of Contents
- 1. Factors Affecting Consumers' Perceived Advertising Value Regarding Augmented Reality Ads
- 2. Mobile Government: Users and Applications
- 3. An Investigation of the Mobile Payment Adoption in Taiwan: An Application of Innovation Diffusion Theory
- 4. Country-specific Acceptance of Social Media Innovations: A Comparative Study on Thai and German Snapchat Usage
- 5. Digital Marketing and Experiential Learning in Thailand: A Case Study of the Google Online Marketing Challenge
- 6. The Supervision of Chinese E-commerce Food Safety under the Era of Big Data
- 7. Is Tempting Environment Functional? The Impact of Online Store Environment on Purchase Intention
- 8. Breakthrough and Innovation: A Study on the Insufficiency and Barriers in E-commerce Regulation by the Chinese Government in the Era of Internet Plus
- 9. An Empirical Investigation on Social Media Usage: A Pathway Analysis on Psychological Distress among Thai Online Users
- 10. NFC-Enabled eTicketing in Public Transport: A Standardized Open Ecosystem
- 11. Mechanism Improvement: The Current Administrative Regulation of China's Mobile E-commerce
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