Risk Less and Prosper

A practical guide to getting personal investing right Somewhere along the way, something has gone very wrong with theway individuals save and invest. Too often, households are drawn inby promotional suggestions masquerading as impartial investmentadvice. Consumers get saddled with more risk than they realize.Authors Zvi Bodie and Rachelle Taqqu understand the dilemma thattoday's investors face, and with Risk Less and Prosper theywill help you find your financial footing. Written in an accessible style, this practical guide skillfullyexplains why personal investing is all about you--your goals,your values and your career path. It shows how to understandinvestment risk and choose the particular blend of risk and safetythat is right for you. And it lays out several simple yet powerfulways for small investors to cast a reliable safety net to achievetheir financial goals and truly prosper. Coauthors Bodie and Taqquchallenge the myth that all investments require risk, thenhighlight some important risks that families often disregard whendeciding where to put their money. Later, they connect the dotsbetween investment and investor, showing us all how to grasp ourown investment risk profiles and how we may use these insights tomake more fitting investment choices. * Outlines a straightforward way to invest by aligning yourinvestments with your goals and the risk levels you can bear * Provides basic investment abc's for readers who are otherwiseliterate * Lays out a simple, actionable plan for achieving yourgoals * Explains the role of risk-free assets and investment insurancein assuring that you reach your most essential goals Contrary to popular belief, investing doesn't have to becomplicated. You can build wealth without taking great risks.Risk Less and Prosper will show you how to make investmentdecisions that will make your financial life less stressful andmore profitable.