The Marketing Plan Handbook
Develop Big-Picture Marketing Plans for Pennies on the Dollar
2nd Edition
Published on 11. August 2015
364 pages
978-1-61308-303-1 (ISBN)
Description
Deliver Big-Picture Marketing Plans for Pennies on the Dollar
Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.
Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.
Learn how to:
Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
Sometimes you don't need a big budget to succeed in marketing; you only need creativity based on a solid, strategic plan. Successful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.
Dishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.
Learn how to:
- Develop a clear business vision
- Position your business and services strategically
- Research your market and target your ideal client
- Integrate online and offline marketing
- Put measurements in place to assess marketing tactics
- Create an effective implementation schedule
- Review and troubleshoot for future success and growth
Whether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.
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Additional editions
Robert W. Bly
The Marketing Plan Handbook
Develop Big-Picture Marketing Plans for Pennies on the Dollar
Book
12/2015
2nd Edition
Entrepreneur Press
€19.00
Shipment within 3-4 weeks
Person
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 85 books, including The Marketing Plan Handbook (Entrepreneur Press 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.
Content
- Intro
- CONTENTS
- ACKNOWLEDGMENTS
- PREFACE
- INTRODUCTION
- CHAPTER 1: HARNESS THE POWER OF VISION
- CHAPTER 2: DECIDE WHAT BUSINESS YOU'RE IN
- CHAPTER 3: GET TO KNOW EVERYTHING ABOUT YOUR IDEAL CUSTOMER
- CHAPTER 4: WHO IS THE COMPETITION?
- CHAPTER 5: STRATEGIZE: POSITION YOUR BUSINESS
- CHAPTER 6: BUILD OUT YOUR PRODUCT LINE
- CHAPTER 7: ASSESS YOUR TACTICS
- CHAPTER 8: INTEGRATE ONLINE AND OFFLINE MARKETING
- CHAPTER 9: PUT YOUR MEASUREMENTS IN PLACE
- CHAPTER 10: WRITE YOUR PLAN
- CHAPTER 11: WORK IT! -- IMPLEMENTATION
- CHAPTER 12: REVIEW AND TROUBLESHOOT YOUR PLAN
- CHAPTER 13: CONTENT MARKETING
- CHAPTER 14: MOBILE MARKETING
- CHAPTER 15: SOCIAL NETWORKING
- APPENDIX A: FORMS AND WORKSHEETS
- APPENDIX B: MODEL MARKETING PLAN
- APPENDIX C: MARKETING CONSULTANTS
- APPENDIX D: SOURCES AND RESOURCES
- APPENDIX E: GLOSSARY
- ABOUT THE AUTHOR
- INDEX
- START YOUR OWN BUSINESS, 6TH EDITION PREVIEW
- ON YOUR MARK ...
- PART 1: THINK
- CHAPTER 1: INTRODUCTION
- CHAPTER 2: TAKING THE PLUNGE
- CONTENTS
