Service Orient or Be Doomed!
How Service Orientation Will Change Your Business
Published on 24. July 2006
258 pages
978-0-471-79224-6 (ISBN)
Description
How Service Orientation Will Change Your Business
"The real value of this book is that it makes SOA and Webservices, which are critical and business-transforming,crystal-clear to the layman, both business and IT leaders. The bookstays focused on the real-world issues facing business andgovernment institutions today. In an industry full of experts ofmany stripes, Ron and Jason are the real thing: savvy, experienced,and realistic. They have produced a must-read book formanagement."
--Paul Lipton, Senior Architect, Unicenter Web Services andApplication Management Computer Associates
"This is by far the finest publication on SOA of our time. Fromcover to back, Service Orient or Be Doomed! strips away thelayers of confusion most IT stakeholders face when confronted withenterprise architecture, and illustrates pragmatic and practicalpaths towards a sustainable and efficient enterprise architecture.Both the technically savvy and the bean counters will enjoy thisbook that speaks to the critical points they need tounderstand."
--Duane A. Nickull Senior Standards Strategist, Adobe Systems,Inc. Chair, OASIS SOA Reference Model Technical Committee Vicechair, United Nations CEFACT (UN/CEFACT)
"If you're looking for a guide that's based on reality, this isit. These guys know how you can service-orient your enterprise andhave the best chance of success. This book is the best SOA tool youcan buy. I'm recommending it to everyone."
--Dave Linthicum, CEO, BRIDGEWERX
"Jason and Ron are experts on Service-Oriented Architecture(SOA) and have written the first book that is aimed at helping anontechnical businessperson understand why the SOA computingrevolution is critical to business. Rather than provide a nerdydeath via buzzword book, Jason and Ron take a humorous, clever, andinsightful romp through this new technology and how it impactsbusiness in general."
--Brad Feld, Mobius Venture Capital
Authors Jason Bloomberg and Ronald Schmelzer-senior analysts forhighly respected IT advisory and analysis firm ZapThink-say it allin the title of their new book, Service Orient or Be Doomed!:How Service Orientation Will Change Your Business. That is, ifyou fail to service orient your company, you will fail in competingwith the organizations that do.
This provocative new book takes service orientation out of itsmore familiar technological surroundings within service-orientedarchitecture and introduces it as a philosophy that advocates itsrightful place within a business context, redefining it as a newway of thinking about organizing your business and itsprocesses.
Informal, challenging, and intelligent in style, ServiceOrient or Be Doomed!: How Service Orientation Will Change YourBusiness shows you how you can best use technology resources tomeet your company's business goals and empower your company to gofrom "stuck" to "competitive."
"The real value of this book is that it makes SOA and Webservices, which are critical and business-transforming,crystal-clear to the layman, both business and IT leaders. The bookstays focused on the real-world issues facing business andgovernment institutions today. In an industry full of experts ofmany stripes, Ron and Jason are the real thing: savvy, experienced,and realistic. They have produced a must-read book formanagement."
--Paul Lipton, Senior Architect, Unicenter Web Services andApplication Management Computer Associates
"This is by far the finest publication on SOA of our time. Fromcover to back, Service Orient or Be Doomed! strips away thelayers of confusion most IT stakeholders face when confronted withenterprise architecture, and illustrates pragmatic and practicalpaths towards a sustainable and efficient enterprise architecture.Both the technically savvy and the bean counters will enjoy thisbook that speaks to the critical points they need tounderstand."
--Duane A. Nickull Senior Standards Strategist, Adobe Systems,Inc. Chair, OASIS SOA Reference Model Technical Committee Vicechair, United Nations CEFACT (UN/CEFACT)
"If you're looking for a guide that's based on reality, this isit. These guys know how you can service-orient your enterprise andhave the best chance of success. This book is the best SOA tool youcan buy. I'm recommending it to everyone."
--Dave Linthicum, CEO, BRIDGEWERX
"Jason and Ron are experts on Service-Oriented Architecture(SOA) and have written the first book that is aimed at helping anontechnical businessperson understand why the SOA computingrevolution is critical to business. Rather than provide a nerdydeath via buzzword book, Jason and Ron take a humorous, clever, andinsightful romp through this new technology and how it impactsbusiness in general."
--Brad Feld, Mobius Venture Capital
Authors Jason Bloomberg and Ronald Schmelzer-senior analysts forhighly respected IT advisory and analysis firm ZapThink-say it allin the title of their new book, Service Orient or Be Doomed!:How Service Orientation Will Change Your Business. That is, ifyou fail to service orient your company, you will fail in competingwith the organizations that do.
This provocative new book takes service orientation out of itsmore familiar technological surroundings within service-orientedarchitecture and introduces it as a philosophy that advocates itsrightful place within a business context, redefining it as a newway of thinking about organizing your business and itsprocesses.
Informal, challenging, and intelligent in style, ServiceOrient or Be Doomed!: How Service Orientation Will Change YourBusiness shows you how you can best use technology resources tomeet your company's business goals and empower your company to gofrom "stuck" to "competitive."
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Additional editions
Jason Bloomberg | Ronald Schmelzer
Service Orient or Be Doomed!
How Service Orientation Will Change Your Business
Book
03/2006
1st Edition
Wiley
€42.50
Shipment within 10-20 days
Persons
Jason Bloomberg (Uxbridge, MA), ZapThink senior analyst, hasa diverse background in eBusiness technology management andindustry analysis, including serving as a senior analyst in IDC'seBusiness Advisory group, as well as holding eBusiness managementpositions at USWeb/CKS (later marchFIRST) and WaveBend Solutions(now Hitachi Consulting). He has a bachelor's degree in physicsfrom Pomona College, and Masters degrees in mathematics and history& philosophy of science from the University of Pittsburgh.
Ronald Schmelzer (Waltham, MA), ZapThink senior analystand founder, is a well-known expert in the field of XML andXML-based standards and initiatives. He has been featured in andwritten for periodicals, and has spoken at numerous industryconferences including XML One, Comdex, and Internet World on thetopic of XML. Schmelzer has served as the chair of the RosettaNetCluster 1 Workgroup, working group member of CPExchange, member ofthe UDDI advisory group, and was a member of the CompTIA ElectronicCommerce Standards Board (ECSB). He was named "Geek of the Week" inInternet Magazine and was listed in Boston Magazine's Internet Top40. Schmelzer received a B.S. degree in Computer Science andEngineering from the Massachusetts Institute of Technology(MIT).
Ronald Schmelzer (Waltham, MA), ZapThink senior analystand founder, is a well-known expert in the field of XML andXML-based standards and initiatives. He has been featured in andwritten for periodicals, and has spoken at numerous industryconferences including XML One, Comdex, and Internet World on thetopic of XML. Schmelzer has served as the chair of the RosettaNetCluster 1 Workgroup, working group member of CPExchange, member ofthe UDDI advisory group, and was a member of the CompTIA ElectronicCommerce Standards Board (ECSB). He was named "Geek of the Week" inInternet Magazine and was listed in Boston Magazine's Internet Top40. Schmelzer received a B.S. degree in Computer Science andEngineering from the Massachusetts Institute of Technology(MIT).
Content
Preface.
CHAPTER 1: The Business Inflexibility Trap.
The Mother of All Business Problems.
One Constant Is Change.
Compliance Conundrum.
Need for Business Agility.
CHAPTER 2: If You're in a Hole, the First Thing to DoIs Stop Digging.
IT Decision Making's Fatal Flaw.
The IT "Rat's Nest".
Why Are the Nerds Sitting at Their Own Table?
CHAPTER 3: What Really Happened to eBusiness.
eBusiness was a Great Idea, so What Happened?
eBusiness Is Dead! Long Live eBusiness!
How to Think like an eBusinessperson.
Why Aren't the Systems Integrators Helping Anymore?
Thrift: Get Used to It.
CHAPTER 4: What Do You Want Your IT to Do, Anyway?
Everyone's a Grandma.
Middleware: Part of the Solution or Part of the Problem?
Automation Paradox.
Business Process: Sweetness and Light or Evil Hellspawn?
Missing Link in the IT Chain.
Who's in Control of IT Anyway?
CHAPTER 5: The Secret Sauce: Loose Coupling.
Tale of Distributed Computing.
Power of Abstraction.
Role of Open Standards.
Running IT Like a Railroad.
How to Think Loosely Coupled.
Secret of the Best Ice Skaters.
How Loose Is Your Coupling?
CHAPTER 6: Service Orientation: Light at the End of theTunnel.
What's a Service, Anyway?
Services + Loose Coupling = Agility.
Process This!
How Service-Oriented Process Replaces TraditionalIntegration.
CHAPTER 7: Is There an Architect in the House?
New Discipline of Architecture.
Just How Big Is the Big Picture?
Putting All the Pieces Together.
Where Are the Architects?
Whither the IT Department?
CHAPTER 8: How to Think Service Oriented.
When Not to Use Service-Oriented Architecture.
Keeping Up with the Competition.
Service Orientation for Big Fish.
Service Orientation for Small Fish.
SOA to Stay Out of Jail.
SOA for User Empowerment.
SOA for Value Chains.
CHAPTER 9: Okay, So Where Do We Start?
Identifying the Problem.
Choosing Your Battles.
Top-Down Planning and Bottom-Up Planning.
Closer Look at Process Decomposition.
Find Your Champion.
CHAPTER 10: Tackling the Inertia in the Organization.
Selling Service Orientation to Your Boss, Team, and Company.
Quantifying the Cost and the Return on the Service OrientationInvestment.
Money, Money, Money: Where Will It Come from to Pay for SOA?
Reaching the SOA Tipping Point.
Return of the Luddites.
New Service-Oriented Organization.
CHAPTER 11: Build Agility with Agility.
Death to the Software Development Lifecycle!
Lego Block Model of Service Orientation.
Four Pillars of Service-Oriented Development.
Not Your Parents' Requirements Gathering.
Build, Buy, or Repurpose?
Reuse: The Holy Grail of IT.
CHAPTER 12: Becoming a Service-Oriented Enterprise.
Making IT Matter.
Building Metaprocesses.
Connecting the Dots: Service Orientation, Outsourcing, and theIndustrialization of IT.
Sunset of Legacy.
Vision of the Business Web.
What Does It All Mean?
Index.
CHAPTER 1: The Business Inflexibility Trap.
The Mother of All Business Problems.
One Constant Is Change.
Compliance Conundrum.
Need for Business Agility.
CHAPTER 2: If You're in a Hole, the First Thing to DoIs Stop Digging.
IT Decision Making's Fatal Flaw.
The IT "Rat's Nest".
Why Are the Nerds Sitting at Their Own Table?
CHAPTER 3: What Really Happened to eBusiness.
eBusiness was a Great Idea, so What Happened?
eBusiness Is Dead! Long Live eBusiness!
How to Think like an eBusinessperson.
Why Aren't the Systems Integrators Helping Anymore?
Thrift: Get Used to It.
CHAPTER 4: What Do You Want Your IT to Do, Anyway?
Everyone's a Grandma.
Middleware: Part of the Solution or Part of the Problem?
Automation Paradox.
Business Process: Sweetness and Light or Evil Hellspawn?
Missing Link in the IT Chain.
Who's in Control of IT Anyway?
CHAPTER 5: The Secret Sauce: Loose Coupling.
Tale of Distributed Computing.
Power of Abstraction.
Role of Open Standards.
Running IT Like a Railroad.
How to Think Loosely Coupled.
Secret of the Best Ice Skaters.
How Loose Is Your Coupling?
CHAPTER 6: Service Orientation: Light at the End of theTunnel.
What's a Service, Anyway?
Services + Loose Coupling = Agility.
Process This!
How Service-Oriented Process Replaces TraditionalIntegration.
CHAPTER 7: Is There an Architect in the House?
New Discipline of Architecture.
Just How Big Is the Big Picture?
Putting All the Pieces Together.
Where Are the Architects?
Whither the IT Department?
CHAPTER 8: How to Think Service Oriented.
When Not to Use Service-Oriented Architecture.
Keeping Up with the Competition.
Service Orientation for Big Fish.
Service Orientation for Small Fish.
SOA to Stay Out of Jail.
SOA for User Empowerment.
SOA for Value Chains.
CHAPTER 9: Okay, So Where Do We Start?
Identifying the Problem.
Choosing Your Battles.
Top-Down Planning and Bottom-Up Planning.
Closer Look at Process Decomposition.
Find Your Champion.
CHAPTER 10: Tackling the Inertia in the Organization.
Selling Service Orientation to Your Boss, Team, and Company.
Quantifying the Cost and the Return on the Service OrientationInvestment.
Money, Money, Money: Where Will It Come from to Pay for SOA?
Reaching the SOA Tipping Point.
Return of the Luddites.
New Service-Oriented Organization.
CHAPTER 11: Build Agility with Agility.
Death to the Software Development Lifecycle!
Lego Block Model of Service Orientation.
Four Pillars of Service-Oriented Development.
Not Your Parents' Requirements Gathering.
Build, Buy, or Repurpose?
Reuse: The Holy Grail of IT.
CHAPTER 12: Becoming a Service-Oriented Enterprise.
Making IT Matter.
Building Metaprocesses.
Connecting the Dots: Service Orientation, Outsourcing, and theIndustrialization of IT.
Sunset of Legacy.
Vision of the Business Web.
What Does It All Mean?
Index.
