Good Company

A WALL STREET JOURNAL AND USA TODAY BESTSELLER

Featuring an introduction by President Jimmy Carter

The Home Depot cofounder and owner of the NFL's Atlanta Falcons and MLS's Atlanta United shares a vision and a roadmap for values-based business.

Arthur M. Blank believes that for good companies, purpose and profit can-and should-go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities. In fact, in 2001, The Home Depot was voted America's most socially responsible company.

Blank left The Home Depot that same year with a burning question: Could the values and culture that made that company great be replicated? Good Company takes readers inside the story of how he did just that-turning around a struggling NFL team, rebooting a near-bankrupt retail chain, building a brand-new stadium, revitalizing a blighted neighborhood, launching a startup soccer club, and more.

"When good companies put the wellbeing of their customers, their associates, and their communities first, financial success will follow," Blank writes. "The entrepreneurs and business leaders of today and tomorrow have an extraordinary opportunity: to prove that through upholding values we can create value-for the company, for the customer, and for the community."

• Conscious Capitalism: Learn how the cofounder of The Home Depot proved that putting people and communities first isn't just good ethics?it's the bedrock of enduring financial success.
• Customer-First Principles: Discover the playbook that transformed a struggling NFL team and a near-bankrupt retail chain by applying the same world-class service principles that defined a home improvement empire.
• Corporate Social Responsibility: Go inside the story of how The Home Depot became America's most socially responsible company, and how those values were used to revitalize a blighted Atlanta neighborhood.
• Entrepreneurial Spirit: From building a startup soccer club from scratch to constructing a revolutionary new stadium, Blank shares a roadmap for taking calculated risks and fostering nonstop innovation.