The Content Machine
Towards a Theory of Publishing from the Printing Press to the Digital Network
Published on 1. October 2013
200 pages
978-0-85728-121-0 (ISBN)
Description
This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
Reviews / Votes
'[A] sophisticated approach to what most interested readers would agree is an exceptionally daunting task. The book is detail-rich but capacious in its selection of examples and its synthesis of what the author argues are the essential elements tying together publishing circumstances that many might consider discrete or incompatible. [...] Bhaskar's treatment of familiar problematics [is] refreshingly well-reasoned and well-argued.' -Aaron McCollough, 'Journal of Electronic Publishing'More details
Series
Language
English
Place of publication
London
United Kingdom
Illustrations
3+ figures
File size
1,27 MB
ISBN-13
978-0-85728-121-0 (9780857281210)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Michael Bhaskar
The Content Machine
Towards a Theory of Publishing from the Printing Press to the Digital Network
Book
10/2013
Anthem Press
€21.40
Shipment within 10-15 days
Person
Michael Bhaskar is a digital publisher, researcher and writer based in London.
Content
Acknowledgements; Introduction: Useful Middlemen; Chapter 1: The Problem of Publishing; Chapter 2: The Digital Context and Challenge; Chapter 3: How Content Works; Chapter 4: The System of Publishing; Chapter 5: Models; Chapter 6: Addressing Problems, Meeting Challenges; Conclusion: Inside the Content Machine; Bibliography; Index
