Visual Research
An Introduction to Research Methods in Graphic Design
1st Edition
Published on 6. July 2017
224 pages
978-1-4742-6005-3 (ISBN)
Description
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.
Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.
Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.
The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
200 colour illus
ISBN-13
978-1-4742-6005-3 (9781474260053)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
E-Book
09/2022
4th Edition
Bloomsbury Visual Arts
€37.49
Available for download
Additional editions
Book
06/2018
Bloomsbury Visual Arts
€63.32
Article exhausted; check different version
Book
02/2016
3rd Edition
Fairchild Books
€63.32
Article exhausted; check different version
Persons
Russ Bestley is a writer and designer. He is currently Reader in Graphic Design & Subcultures at the London College of Communication. He is lead editor of the journal Punk & Post-Punk, series editor of the Global Punk book series, and a leading member of the international Punk Scholars Network. His research archive can be accessed at www.hitsvilleuk.com.
Content
Foreword
Introduction
1. How and why?
Research Methodologies
Process and Product
Design Commentators
Key Concepts: The Designer as Author
Case Study
Design exercises
2. Design Literacy
Visual literacy in Design Practice
Key Concepts: Connotation and Denotation
Case Study
Design exercises.
3. Analysis and Proposition
Research and Design
Feedback and Evaluation
Language and Identities
Key Concepts - Rhetoric
Key Concepts - Structuralism and Semiotics
Case Study
Design exercises
4. Visual Tools of Inquiry
Design-led research tools
Case Study
Design exercises
5. Theory in Practice
Engaging with Visual Research
Graphic Authorship
Key Concepts - Post-structuralism
Key Concepts - Rubbish Theory
Case Study
Design exercises
6. Audience and Message
Receiving End
The Construction of Meaning
Two-way Communication
Key Concepts - Fitness Landscape
Case Study
Design exercises
7. Process and Materials
Practical Considerations
Tactility and Usability
Key Concepts - Affordance
Case Study
Design exercises
8. Synthesis
The Process of Synthesis
Key Concepts - Modernism and Postmodernism
Case Study
Design exercises
Online Resources
Further Reading
Index
Picture Credits
Acknowledgements
Introduction
1. How and why?
Research Methodologies
Process and Product
Design Commentators
Key Concepts: The Designer as Author
Case Study
Design exercises
2. Design Literacy
Visual literacy in Design Practice
Key Concepts: Connotation and Denotation
Case Study
Design exercises.
3. Analysis and Proposition
Research and Design
Feedback and Evaluation
Language and Identities
Key Concepts - Rhetoric
Key Concepts - Structuralism and Semiotics
Case Study
Design exercises
4. Visual Tools of Inquiry
Design-led research tools
Case Study
Design exercises
5. Theory in Practice
Engaging with Visual Research
Graphic Authorship
Key Concepts - Post-structuralism
Key Concepts - Rubbish Theory
Case Study
Design exercises
6. Audience and Message
Receiving End
The Construction of Meaning
Two-way Communication
Key Concepts - Fitness Landscape
Case Study
Design exercises
7. Process and Materials
Practical Considerations
Tactility and Usability
Key Concepts - Affordance
Case Study
Design exercises
8. Synthesis
The Process of Synthesis
Key Concepts - Modernism and Postmodernism
Case Study
Design exercises
Online Resources
Further Reading
Index
Picture Credits
Acknowledgements
