Visual Research
An Introduction to Research Methods in Graphic Design
4th Edition
Published on 8. September 2022
228 pages
978-1-350-16057-6 (ISBN)
Description
Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics.
Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process.
With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.
Each chapter features case studies, many new to this edition, that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end-product analysis for a discussion of the way research feeds into the design process.
With new case studies from Matt Cooke, Colette Sadlier and many others, this new edition also brings together all of the 'Key Concept' features and content from previous editions into their own distinct chapter, making it easier for readers to discover design-led tools and information design methods, for both print and on-screen design.
More details
Edition
4th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Illustrations
200 colour illus
ISBN-13
978-1-350-16057-6 (9781350160576)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
09/2022
4th Edition
Bloomsbury Visual Arts
€42.50
Shipment within 15-20 days
Persons
Dr. Russell Bestley is Principal Lecturer in Graphic Design at London College of Communication, UK. Russell also teaches on the MA Graphic Design program.
Paul McNeil is a graphic designer with experience in corporate and brand communications. He is a co-founder of MuirMcNeil, specialising in typography, systems and information design, and works as a Senior Lecturer in Typography at the London College of Communication, UK.
Paul McNeil is a graphic designer with experience in corporate and brand communications. He is a co-founder of MuirMcNeil, specialising in typography, systems and information design, and works as a Senior Lecturer in Typography at the London College of Communication, UK.
Content
Foreword
Introduction
Chapter 1: Why Research?
Chapter 2: Design Literacy
Chapter 3: Analysis and Proposition
Chapter 4: Visual Comparisons
Chapter 5: Theory in Practice
Chapter 6: Audience and Message
Chapter 7: Process and Materials
Chapter 8: Synthesis
Chapter 9: Key Concepts
Appendices
Further Reading
Contributing Designers
Index
Acknowledgments
Introduction
Chapter 1: Why Research?
Chapter 2: Design Literacy
Chapter 3: Analysis and Proposition
Chapter 4: Visual Comparisons
Chapter 5: Theory in Practice
Chapter 6: Audience and Message
Chapter 7: Process and Materials
Chapter 8: Synthesis
Chapter 9: Key Concepts
Appendices
Further Reading
Contributing Designers
Index
Acknowledgments
