Market-Based Management
Pearson New International Edition
6th Edition
Published on 27. August 2013
512 pages
978-1-292-03371-6 (ISBN)
Description
For courses in marketing management or marketing strategy.
A focus on how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing. The full text downloaded to your computer
With eBooks you can:
search for key concepts, words and phrases
make highlights and notes as you study
share your notes with friends
eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you'll gain instant access to this eBook.
Time limit
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
A focus on how marketing performance, profitability, and strategies affect profit.
Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.
This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing. The full text downloaded to your computer
With eBooks you can:
search for key concepts, words and phrases
make highlights and notes as you study
share your notes with friends
eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you'll gain instant access to this eBook.
Time limit
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
All prices
More details
Edition
6th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
ISBN-13
978-1-292-03371-6 (9781292033716)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Roger Best | Roger J. Best | Russell M. Cummings
Market-Based Management
Pearson New International Edition
Book
07/2013
6th Edition
Pearson Education Limited
€99.49
Shipment within 10-20 days
Content
1: Customer Focus, Customer Performance and Profit Impact
2: Marketing Metrics and Marketing Profitability
3: Market Potential, Market Demand, and Market Share
4: The Customer Experience and Value Creation
5: Market Segmentation and Segmentation Strategies
6: Competitive Position and Sources of Advantage
7: Product Positioning, Branding, and Product Line Strategies
8: Value-Based Pricing and Pricing Strategies
9: Marketing Channels and Channel Mapping
10: Portfolio Analysis and Strategic Market Planning
11: Strategic Defensive Strategies
12: Strategic Offensive Strategies
13: Building a Marketing Plan
14: Marketing Metrics, Performance, and Strategy Implementation
15: Market-Based Management and Financial Performance
2: Marketing Metrics and Marketing Profitability
3: Market Potential, Market Demand, and Market Share
4: The Customer Experience and Value Creation
5: Market Segmentation and Segmentation Strategies
6: Competitive Position and Sources of Advantage
7: Product Positioning, Branding, and Product Line Strategies
8: Value-Based Pricing and Pricing Strategies
9: Marketing Channels and Channel Mapping
10: Portfolio Analysis and Strategic Market Planning
11: Strategic Defensive Strategies
12: Strategic Offensive Strategies
13: Building a Marketing Plan
14: Marketing Metrics, Performance, and Strategy Implementation
15: Market-Based Management and Financial Performance
