In Our Future We Are Free
Description
Sales Track: Burning Down the House has sold over 20K copies across editions, including 7500 in HC. All Alone in the World has sold over 11K across editions, including 5500 in HC.
Platform: Nell Bernstein is a well-known and beloved journalist in the justice reform and child advocacy fields. She has colleagues at major magazines and newspapers and has written for numerous publications. The book is funded by five major foundations, all of which will help to promote.
Outreach: Print and e-galley distribution to trade and consumer media; print media campaign for feature coverage; national radio and podcast campaign, outreach to buyers of Burning Down the House for social media campaign; in-person events with profiled organizations.
Reception for previous books: Bernstein's previous books were blurbed by Piper Kerman, Van Jones, and Andrew Cohen of ABC News, and reviewed in The San Francisco Chronicle and the LA Review of Books, with starred reviews in PW and Kirkus. Burning Down the House won a Silver Gavel Award in Media and the Arts from the American Bar Association and was named one of the Best Big Ideas of 2014 by The Daily Beast, a Best Book of the Year by Publishers Weekly, and listed as "What to Read" by Glamour Magazine. All Alone in the World was a Newsweek pick of the week, a San Francisco Chronicle best book of the year, and a top ten book of the year at the Online Review of Books.
Media pro: Bernstein has been interviewed on NPR's Fresh Air, the Tavis Smiley Show, MSNBC and AlterNet, among 70 other outlets. Burning Down the House was launched with appearances on NPR's Fresh Air and the Tavis Smiley Show.
