Retailing
Retailing
Published on 5. February 2010
107 pages
978-1-84950-911-4 (ISBN)
Description
This e-book presents the top six papers from the 2009 Ninth Triennial AMS/ACRA Retailing Conference entitled "e;Retailing 2009: Strategic Challenges and Opportunities in Uncertain Times."e; This conference was held in New Orleans from September 30 through October 3, 2009
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Content
- Cover
- CONTENTS
- EDITORIAL ADVISORY BOARD
- Guest editorial
- Book review
- Multiple-channel and cross-channel shopping behavior
- Managing the attractiveness of evolved and created retail agglomerations formats
- The influence of consumer traits and demographics on intention to use retail self-service checkouts
- A decision tree approach to modeling the private label apparel consumer
- Factors contributing to rural consumers' inshopping behavior
- Beliefs of small, independently owned rural retailers about internet use: a typology
- Call for papers
