
Target Markets
Description
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The drivers of these clients' decisions to buy weapons and related goods from North Korea are rarely discussed. This gap in analysis is essential to fill. If tailored and effective approaches are to be developed to convince North Korea's customers to buy elsewhere, they must be based on a sound understanding of the considerations that motivated the client to turn to Pyongyang in the first place.
Target Markets comprehensively analyses the available information on these procurement decisions. It concludes, contrary to conventional wisdom, that the reasons that customers buy weapons and related goods and services from North Korea vary, often greatly. This study also concludes that one of the greatest achievements of the UN sanctions regime to date has been to deny North Korea access to modern conventional weapons technology that it can learn to manufacture at home and sell on to its clients around the world. Without more contemporary wares to tempt foreign buyers, North Korea will likely continue to see its client list for weapons and related goods and services shrinking.
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Person
Content
I. North Korea in the Global Arms Market
II. North Korea's Contemporary Defence-Export Industry
III. The Resilient Customers
IV. Reluctant Customers
V. Ad-Hoc Customers
VI. Know Your Customer
Conclusion
System requirements
File format: PDF
Copy-Protection: Adobe-DRM (Digital Rights Management)
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