Applied Discourse Analysis
Popular Culture, Media, and Everyday Life
Published on 6. January 2017
VIII, 201 pages
978-3-319-47181-5 (ISBN)
Description
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.
More details
Series
Edition
1st ed. 2016
Language
English
Place of publication
Cham
Switzerland
Publishing group
Springer International Publishing
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
VIII, 201 p. 36 illus.
File size
7,74 MB
ISBN-13
978-3-319-47181-5 (9783319471815)
DOI
10.1007/978-3-319-47181-5
Schweitzer Classification
Other editions
Additional editions
Book
01/2017
Palgrave Macmillan
€58.84
Shipment within 10-15 days
Person
Arthur Asa Berger is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University, USA. He has published more than seventy books on media, popular culture, humor, semiotics and tourism. He was a Fulbright lecturer in Italy in 1963 and has lectured in countries such as Iran, China, Indonesia, Germany, and Argentina. He was elected to the University of Iowa School of Journalism and Mass Communication Hall of Fame in 2009.
Content
Introduction:
Li'l Abner
and Critical Multimodal Discourse Analysis.- 1. Communication: What Objects Tell Us.- 2. Language: Speed Dating.- 3. Metaphor: Love is a Game.- 4. Words: Freud on Dreams.- 5. Images: Advertising.- 6. Signs: Fashion.- 7. Narratives: Fairy Tales.- 8. Texts:
Hamlet
.- 9. Myths: The Myth Model.- 10. Genres: Uses and Gratifications.- 11. Humor: Jokes.- 12. Intertextuality: Parody.- 13. Rituals: Smoking.- 14. Lifestyles: Grid-Group Theory.- 15. Sacred and Profane: Department Stores and Cathedrals.- 16. Ideology:
The Prisoner
.- 17. Culture: Identity.- 18. Nobrow Culture:
The Maltese Falcon
.
