Amazon
Description
<b>Amazon - one of the world's most valuable companies - is worth more than </b><b>Walmart, Netflix, Target, Nike and Costco combined. </b><b>What are the secrets to its success? How can these insights be applied to other businesses in the e-commerce sector?</b>
The retail industry is facing unprecedented challenges. Across all sectors and markets, retailers are shifting their business models and customer engagement strategies to ensure they survive. <b><i>Amazon</i></b> offers unique insight into the company's persistent dissatisfaction with the status quo and innovation and how it has fundamentally changed the ways in which we shop.
This fully updated second edition explores Amazon's response to the coronavirus pandemic, the convergence of physical and digital retail, e-commerce economics and sustainability, as well as future policy implications. Written by industry-leading retail analysts and with the first edition now translated into more than a dozen languages,<b><i> Amazon</i></b> is an invaluable resource for discovering the lessons that can be learned from the company's unprecedented rise to dominance.
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<b>Natalie Berg </b>is a retail analyst and Founder of NBK Retail, a consultancy specializing in retail strategy and future trends. Based in London, UK, she was formerly the Global Research Director at Planet Retail, and is a regular conference speaker and media commentator whose views on retail have been published in the <i>FT</i>, <i>Forbes</i>, <i>BBC </i>and <i>The Times</i>.
<b>Miya Knights</b> is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She has also been recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.
