Compassionate Capitalism
How Corporations Can Make Doing Good an Integral Part of Doing Well
Published on 23. June 2023
225 pages
978-1-60163-883-0 (ISBN)
Description
The coauthors are uniquely suited to bring this important issue to light. Marc Benioff is CEO and chairman of Salesforce.com foundation. Salesforce.com has received the Award for Excellence in Corporate Community Service by the Points of Light Foundation and Volunteer Center National Network and the first ever U.S. Chamber of Commerce Corporate Stewardship Award. A former sales and marketing executive at Oracle Corporation, Benioff is now devoting his considerable talent and energy to building an integrated technological business and philanthropic models.
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Marc Benioff | Karen Southwick
Compassionate Capitalism
How Corporations Can Make Doing Good an Integral Part of Doing Well
Book
01/2004
Career Press
€37.32
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Persons
Marc Benioff is CEO and chairman of salesforce.com, a leading provider of online business applications, and creator of the salesforce.com Foundation. A former sales and marketing executive at Oracle Corporation, he is now enlisting his energy and ambition in building a new model for global philanthropy, as portrayed in this book.Karen Southwick is an experienced journalist who has worked for several magazines, including Forbes ASAP and Upside, and metropolitan daily newspapers, including the San Francisco Chronicle. She has written four books on the business side of technology, most recently Everyone Else Must Fail: The Unvarnished Truth about Oracle and Larry Ellison, published in November 2003 by Random House/Crown. She is currently an executive editor at CNET News.com.
Content
- Intro
- Title Page
- Copyright Page
- Dedication
- Acknowledgments
- Table of Contents
- Foreword
- Introduction
- Chapter 1: Establishing a Culture of Philanthropy
- Hasbro, Inc.
- The Timberland Company
- Cisco Systems, Inc.
- Salesforce.com
- Chapter 2: Defining a Mission
- BEA Systems, Inc.
- LensCrafters, Inc.
- Charles Schwab Corporation
- eBay, Inc.
- Chapter 3: Involving Employees
- Cadence Design Systems, Inc.
- LensCrafters, Inc.
- Salesforce.com
- Chapter 4: Starting Small
- AppsTech
- Craigslist.org
- Propel Software Corporation
- Chapter 5: Maintaining Philanthropy Through Tough Times
- Pacific Gas & Electric Company
- Autodesk Incorporated
- Levi Strauss & Co.
- AppsTech
- Chapter 6: The 1-Percent Solution
- Chapter 7: Innovative Models
- IBM Corporation
- Cisco Systems, Inc.
- Give Something Back
- Wells Fargo & Co.
- Chapter 8: Going Global
- Levi Strauss & Co.
- Starbucks Coffee Company
- LensCrafters, Inc.
- Salesforce.com
- Chapter 9: Strategic Philanthropy (or Not)
- Hewlett-Packard Company
- Microsoft Corporation
- Coca-Cola Company
- General Motors Corporation
- Adobe Systems, Inc.
- Chapter 10: Tackling the Big Project
- Hewlett-Packard Company/Digital Village
- IBM Corporation/Reinventing Education
- Levi Strauss Foundation/Project Change
- Chapter 11: Good Partners Make Good Philanthropy
- eBay, Inc./MissionFish
- Microsoft Corporation/NPower
- Timberland/City Year
- Chapter 12: The Intermediary's Role
- Chapter 13: Measuring Philanthropy
- Chapter 14: The Nonprofit Perspective
- Chapter 15: Call to Alms-A Summary of the Top 10 Best Practices in Corporate Philanthropy
- Endnotes
- About the Authors
