Behind the Cloud
The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
Published on 3. November 2009
304 pages
978-0-470-53592-9 (ISBN)
Description
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate.
In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
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Marc Benioff | Carlye Adler
Behind the Cloud
The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
Book
10/2009
Wiley
€27.50
Available immediately
Persons
Marc R. Benioff is the chairman and CEO of salesforce.com (NYSE:CRM), which he cofounded in 1999. Under Benioff's direction,salesforce.com has grown from a groundbreaking idea into a publiclytraded company that is the market and technology leader inenterprise cloud computing. Salesforce.com has received a WallStreet Journal Technology Innovation Award, been lauded as one ofBusinessWeek's Top 100 Most Innovative Companies, been named No. 7on the Wired 40, was selected for the past two years as a Top TenDisrupter by Forbes, and been voted one of the world's most ethicalcompanies by Business Ethics Magazine. Benioff is the recipient ofmany awards for pioneering innovation, including the 2007 Ernst& Young Entrepreneur of the Year. In 2000, Benioff launched theSalesforce.com Foundation--now a multimillion-dollar globalorganization. He lives in San Francisco.
Carlye Adler is an award-winning journalist whose articles haveappeared in BusinessWeek, Departures, Fast Company, Fortune,Forbes, Portfolio, Wired, and Time. She cowrote, with Marc Benioff,The Business of Changing the World. She lives in New York City.
