The PDMA ToolBook 1 for New Product Development
Published on 15. January 2004
480 pages
978-0-471-27108-6 (ISBN)
Description
Practical cross-functional coverage of the entire productdevelopment process from idea generation through delivery of thefinal assembled product.
* Includes sections on benchmarking and changing your new productdevelopment process and managing your product portfolio.
Reviews / Votes
"...authoritative book edited by respected authors...a worthwhile addition to the NPD field..." (R & D Management, Vol 33(4), 2003)More details
Other editions
Additional editions
Paul Belliveau | Abbie Griffin | Stephen Somermeyer
The PDMA ToolBook for New Product Development
Book
04/2002
Wiley
€109.50
Shipment within 10-20 days
Persons
PAUL BELLIVEAU is Principal at Paul Belliveau Associates inWestfield, New Jersey.
ABBIE GRIFFIN is Professor of Business Administration at theUniversity of Illinois at Urbana-Champaign.
STEPHEN M. Somermeyer is Relationship Manager, YourEncore,Indianapolis, Indiana.
Content
Contricutors.
Introduction.
PART 1: PROJECT LEADER TOOLS TO START THE PROJECT.
Fuzzy Front End: Effective Methods, Tools and Techniques (P. Koen,et al.).
Hunting for Hunting Grounds: Forecasting the Fuzzy Front End (C.Miller).
Telephoning Your Way to Compelling Value Propositions (G.Castellion).
Focusing NPD Research on Customer-Perceived Value (C. Miller and D.Swaddling).
PART 2: PROJECT LEADER TOOLS TO USE ANYTIME.
Product Champions: Crossing the Valley of Death (S. Markham).
Managing Product Development Teams Effectively (R. Leenders, etal.).
Decision Making: The Overlooked Competency in Product Development(M. Deck).
How to Assess and Manage Risk in NPD Programs: A Team BasedApproach (G. Githens).
PART 3: PROCESS OWNER TOOLS.
Capturing Employee Ideas for New Products (C. Gorski and E.Heinekamp).
Lead User Research and Trend Mapping (L. Meadows).
Technology Stage Gate(TM): A Structured Process for Managing HighRisk New Technology Projects (G. Ajamian and P. Koen).
Universal Design: Principles for Driving Growth into New Markets(J. Mueller and M. Story).
PART 4: PORTFOLIO TOOLS.
Portfolio Management: Fundamental to New Product Success (R.Cooper, et al.).
Assessing the Health of New Product Portfolio Management: A Metricfor Assessment (R. Meltzer).
Risk Management: The Program Manager's Perspective (D.Dunham).
Process Modeling in New Product Development (P. Bunch and G.Blau).
The PDMA Glossary for New Product Development.
Index.
