Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Published on 8. December 2006
152 pages
978-1-136-79192-5 (ISBN)
Description
Get the competitive edge by effectively managing customer lifetime value
The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi
The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
File size
1,22 MB
ISBN-13
978-1-136-79192-5 (9781136791925)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
David Bejou | Timothy Keiningham | Lerzan Aksoy
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Book
09/2016
1st Edition
Routledge
€79.47
Shipment within 10-20 days
David Bejou | Timothy Keiningham | Lerzan Aksoy
Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Book
12/2006
1st Edition
Routledge
€230.90
Shipment within 10-20 days
Persons
David Bejou, Timothy Keiningham, Lerzan Aksoy
Content
How Customer Lifetime Value Is Changing How Business Is Managed (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) CLV: The Databased Approach (V. Kumar) Approaches to the Measurement and Management of Customer Value (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) Customer Lifetime Value as the Basis of Customer Segmentation: Issues and Challenges (Katherine N. Lemon and Tanya Mark) Customer Divestment (Vikas Mittal and Matthew Sarkees) Customer Lifetime Value and Firm Valuation (Sunil Gupta and Donald R. Lehmann) The Climate for Service: A Review of the Construct with Implications for Achieving CLV Goals (Benjamin Schneider, William H. Macey, and Scott A. Young) The Future of Managing Customers as Assets (Timothy L. Keiningham, Lerzan Aksoy, and David Bejou) Index Reference Notes Included
