Selling the Invisible : A Field Guide to Modern Marketing
Published on 3. May 2023
220 pages
978-5-9614-4328-8 (ISBN)
Description
About one of the most difficult areas of activity - the marketing of services. Using practical examples from large companies such as Federal Express and Citicorp, as well as small private enterprises, the book talks about how to sell, promote and increase the number of sales of goods that cannot be heard, seen or touched.
