Accelerating New Food Product Design and Development

Contributors xiii Preface xv Chapter 1 Introduction 1 Jacqueline H. Beckley, Leslie J. Herzog, and M. Michele Foley Part I Understanding Product Development in Today's Food Industry Chapter 2 How did the Food Industry Get (From There) to Here? 11 Diane Toops Chapter 3 Why Understanding Trends is Important to Product Success 29 Lynn Dornblaser Chapter 4 Developing Partnerships: Using Outside Resources for Product Development 47 Kathleen N. Feicht Chapter 5 Building Superior R&D Organizations 59 The Editors Chapter 6 A Flavor Supplier Perspective - Let's Cut to the Chase and Win Together! 71 Dulce Paredes, Ratapol Teratanavat, and Carter Green Chapter 7 Supplier Collaboration and Open Innovation to Accelerate Food Product Development 81 Mary Lynne Shafer and Yadunandan Dar Chapter 8 One Company's Perspective on Innovation - Starbucks Coffee, Circa 2006 105 The Editors Chapter 9 Innovation versus Invention: Serendipity, Chance, and Experience Favoring Prepared Minds 117 L. Steven Young and T. Lynn Harper Part II Accelerating Food Product Design and Development Chapter 10 Brands: A Discussion on the Difference Between Creating Good Brands and Meaningful Brands 129 The Editors Chapter 11 Market Forces: The Push?]Pull of Marketing and Advertising in the New Product Business 145 The Editors Chapter 12 Looking at How the University Prepares Someone for a Career in Food Science 163 Amanda Kinchla and Eric Decker Chapter 13 Applying Processes that Accelerate New Product Development 179 Jennifer Vahalik and Lisa Alfieri Chapter 14 Design of Packaging that Fills the Promise and Meets/Exceeds Consumer Expectations 205 Bruce Harte and Melissa Jeltema Chapter 15 Making Lemon Bars out of Lemons: Using the Power of Teamwork to Transform Concepts to Reality 235 Leslie J. Herzog Part III Optimizing Food Product Design and Development Chapter 16 Identifying Critical Steps in the New Product Chapter 17 Category Appraisal and Ingredient Search: Identifying Key Sensory Factors and Product Features at the Early Development Stage 259 David Moskowitz Chapter 18 Applications of Discriminant and Logistic Regression Analysis for Consumer Acceptance and Consumer?]Oriented Product Optimization Study 299 Witoon Prinyawiwatkul and Penkwan Chompreeda Chapter 19 Response Surface Methodology and Consumer?]Driven Product Optimization 323 Amanda Nugent Chapter 20 Accelerating and Optimizing New Food Product Design and Development - Where Does Design and Development go Next? 365 Jacqueline H. Beckley, Leslie J. Herzog, and M. Michele Foley Index 373