
Principles of Beautiful Web Design
Description
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The Principles of Beautiful Web Design is the ideal book for anyone who wants to design stunning websites that provide a great user experience. Perhaps you're a developer who wants to understand how to make your applications more visually appealing, or you're a novice who wants to start on the path to becoming a designer.
This book will teach you how to:
- Understand what makes "good design," from discovery through to implementation
- Use color effectively, develop color schemes, and create a palette
- Create pleasing layouts using grids, the rule of thirds, and symmetry
- Employ textures: lines, points, shapes, volumes, and depth
- Apply typography to make ordinary designs look great
- Choose, edit, and position effective imagery
This easy-to-follow guide is illustrated with beautiful, full-color examples, and will lead you through the process of creating great designs from start to finish.
The fourth edition of this bestselling book has been greatly revised and now features:
- Updated and expanded coverage responsive web design techniques
- A new sample project
- New sections on pattern libraries and how design fits on modern app development workflows
- Common user-interface patterns and resources
More details
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Additional editions

Previous edition

Person
Jason Beaird dual-majored in graphic design and digital media at the University of California Florida. When he's not working on websites, he enjoys disassembling electronics and using them in his artwork. Jason writes about his adventures in design and technology on his personal site, jasongraphix.com.
Content
- Intro
- The Principles of Beautiful Web Design, 4th Edition
- Notice of Rights
- Notice of Liability
- Trademark Notice
- About the Authors
- About SitePoint
- Table of Contents
- Preface
- Who Should Read This Book?
- What's in This Book
- Chapter 1: Layout and Composition
- Chapter 2: Color
- Chapter 3: Texture
- Chapter 4: Typography
- Chapter 5: Imagery
- Conventions Used
- Code Samples
- Tips, Notes, and Warnings
- Hey, You!
- Ahem, Excuse Me ...
- Make Sure You Always ...
- Watch Out!
- CodePen Demo
- Supplementary Materials
- Layout and Composition
- The Design Process
- What's a Comp?
- Discovery
- Client Meetings Don't Have to Take Place in an Office
- Exploration
- Implementation
- Defining Good Design
- Users Are Pleased by the Design but Drawn to the Content
- Users Can Move about Easily via Intuitive Navigation
- Users Recognize Each Page as Belonging to the Site
- Web Page Anatomy
- The Containing block
- The Logo
- Identity vs Branding
- The Navigation
- Above the Fold
- The Content
- The Footer
- Whitespace
- Grid Theory
- The Rule of Thirds
- CSS Frameworks
- Balance
- Symmetrical Balance
- Asymmetrical Balance
- Unity
- Proximity
- Repetition
- Emphasis
- Placement
- Continuance
- Isolation
- Contrast
- Proportion
- Bread-and-butter Layouts
- Left-column Navigation
- Right-column Navigation
- Three-column Navigation
- Navigationless Magazine Style
- Bare-bones Minimalism
- Break the Mould Layouts
- Web Trends
- Video Backgrounds
- Masonry Layouts
- Parallax Scrolling
- Finding Inspiration
- Using a Morgue File
- Capture a Screenshot for Your Own Morgue File
- Responsive Design
- Are Standalone Mobile Sites Still a Thing?
- Screen Resolutions
- How Do @media Queries Work?
- Responsive Web Design Principles
- Always Design for "Mobile First"
- Don't Jam Elements into the Mobile View
- SVG Is Your BFF
- Are All SVG Files Small?
- Responsive Frameworks
- The Project: Trashmonger
- Assets
- Requirements
- Sitemap
- Choosing a UI Design Tool
- Wireframes
- Color
- The Psychology of Color
- Color Associations
- Red
- Orange
- Yellow
- Green
- Blue
- Purple
- White
- Black
- Color Temperature
- Chromatic Value
- Saturation
- Color Theory 101
- Red, Yellow, and Blue, or CMYK
- The Scheme of Things
- A Monochromatic Color Scheme
- Monochromatic Color Scheme in the Real World
- An Analogous Color Scheme
- Analogous Color Scheme Examples
- A Complementary Color Scheme
- Complementary Color Scheme Examples
- Common Complementary Pitfalls
- Split-complementary, Triadic, and Tetradic
- Other Variants
- Creating a Palette
- Hexadecimal Notation
- Color Tools and Resources
- Paletton
- Colormind
- Adobe Color
- COLOURlovers
- Colour Contrast Check
- The Application: Choosing a Color Palette
- Collecting Your Project Colors into CSS Variables
- Texture
- Point
- Line
- Shape
- CodePen Demo
- CodePen Demo
- Designing in CSS
- Rotation and Angles
- Directing the Eye
- Putting It Into Practice
- Volume and Depth
- Perspective
- Proportion
- Light and Shadow
- From 3D Renders to Flat design
- Flat Design
- Is UI Design Still a Flat Earth?
- Photoshop Filters
- Pattern
- Building Texture: Vintage, Patterned, Worn, and Nostalgic Styles
- Paper Grain
- Paints, Pencils and Other Traditional Media
- Faded Memories
- The Digital Retro Look
- Halftone and Ben Day Dots
- DIY Halftones
- Starting Your Own Textural Trends
- Application: Adding a Design Motif Using SVG Patterns
- Using a Pattern as a Motif
- Typography
- This Topic May Be Addictive!
- Taking Type to the Web
- Font Names with Spaces
- Self-hosted Web Fonts
- Web Font Services
- Anatomy of a Letterform
- Text Spacing
- Horizontal Spacing
- Vertical Spacing
- Text Alignment
- Typeface Distinctions
- Font? Typeface? What's the difference?
- Serif Fonts
- Sans-serif Fonts
- Handwritten Fonts
- Fixed-width Fonts
- Fixed-width Fonts and the HTML pre Element
- Novelty Fonts
- Dingbat Fonts
- Finding Fonts
- Desktop Fonts vs Fonts for the Web
- Free Font Galleries
- Commercial Font Galleries
- Individual Artists and Foundries
- Choosing the Right Fonts
- Establishing a Typographic System
- Typical Body Font Sizes
- Scaling Your Type
- Type Scaling in Practice
- Mobile Considerations
- Vertical Baseline Rhythm
- Using Layout Grids
- Vertical Baseline Rhythm Is a Tool, Not a Religion
- The Takeaway
- The Project: Building a Type System
- Creating a Basic Typography Style Guide
- CodePen Demo
- Adding a Visual Grid
- What Now?
- Imagery
- What to Look For
- Question 1: Is It Relevant?
- Question 2: Is It Interesting?
- Question 3: Is It Appealing?
- Legitimate Image Sources
- Take It or Make It
- Photography Can Be Learned
- Stock Photography
- Always Look for Image Usage Guidelines
- Free Images
- Royalty-free Images
- Subscription Plans
- Rights-managed Images
- Getting Professional Help
- How Not to Impress
- Google Ganking
- Hotlinking
- Clip Art
- Image Presentation
- Creative Cropping
- Size Matters
- Image Adjustments
- Filters
- Styling Images with CSS Filters
- CSS Filters and Browser Performance
- Styling Images with SVG Filters
- File Formats and Resolutions
- Creative Image Treatments
- Using Images to Enhance Images
- Using Pure CSS to Enhance Images
- Breaking
- The Project: Pulling the Design Together
- Importing Existing HTML or CSS into Figma
- Pulling in the Pattern Motif
- Complete: Trashmonger v1.0
- Onward and Upward
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