Media Writing
A Practical Introduction
2nd Edition
Published on 5. February 2016
296 pages
978-1-350-30655-4 (ISBN)
Description
Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.
This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.
This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.
More details
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
40 colour illus
ISBN-13
978-1-350-30655-4 (9781350306554)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
02/2016
2nd Edition
Bloomsbury Academic
€31.02
Shipment within 10-20 days
Persons
Craig Batty is Associate Professor of Screenwriting in the School of Media and Communication at RMIT University, Australia.
Sandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.
Sandra Cain is Senior Lecturer in Creative Writing in the Media School at Bournemouth University, UK.
Content
Introduction
1. Approaches to Writing for the Media
2. Writing News: Print and Online
3. Writing News: Broadcast
4. Writing for Magazines
5. Writing for Public Relations
6. Writing Copy for Advertising
7. Screenwriting: Fictional Formats
8. Screenwriting: Factual Formats.
1. Approaches to Writing for the Media
2. Writing News: Print and Online
3. Writing News: Broadcast
4. Writing for Magazines
5. Writing for Public Relations
6. Writing Copy for Advertising
7. Screenwriting: Fictional Formats
8. Screenwriting: Factual Formats.
