
Trade Shows in the Globalizing Knowledge Economy
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Content
- 1: Introduction
- PART I. TOWARD A KNOWLEDGE-BASED UNDERSTANDING OF TRADE SHOWS
- 2: Functions of Trade Shows: A Historical Perspective
- 3: Temporary Markets and Temporary Clusters
- 4: A Knowledge-based Typology of Trade Shows and Knowledge Strategies of Trade Show Organizers
- 5: Trade Show Specialization and Territorial Specialization
- PART II. TRADE SHOW DYNAMICS IN GEOGRAPHICAL CONTEXT
- 6: Trade Show Dynamics in Mature Markets 1: Europe
- 7: Trade Show Dynamics in Mature Markets 2: North America
- 8: Trade Show Dynamics in Emerging Markets: The Asia-Pacific Region
- PART III. Specific Knowledge Generation Practices and Competition by Industry Group and Trade Show Type
- 9: Different Knowledge Practices in Hub Shows: The Cases of Lighting Versus Meat Processing Technology
- 10: Cyclical Meetings or Field Reproduction? Different Knowledge Practices at International Lighting Shows
- 11: Knowledge Practices and the Evolution of Export and Import Shows: The Case of Fabrics
- 12: The Impact of Trade Show Organisers on Industry Innovation: 'Concertation' Processes in Fashion
- 13: Territorial Specialisation and Trade Show Competition: The Case of Italian Marble and Ceramic Technologies
- 14: Knowledge Dynamics in Export Shows: The Affirmation of the Italian Furniture Industry
- PART IV. THEORY, POLICY, AND MANAGEMENT IMPLICATIONS
- 15: Implications of a Knowledge-Based Understanding of Trade Shows
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