Start with What Works
Description
Start With What Works shows you a faster way to grow your business by using the resources, people and customers you already have at hand.
When trying to grow, managers often look outside the organisation for something new. This can create complexity and confusion, and demotivate the people who are in the business already. With practical tools and templates and a variety of new mindsets to adopt from real-life examples,you'll discover ten principles you need to:
. Understand why it's often quicker, cheaper and safer to look more closely at what you have already
. Create growth using existing resources before making risky new investments
. Recognise overlooked assets and activate their potential to accelerate your business
Don't start over, start with what works.
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Content
Table of Contents 1. The Seductive idea of a Saviour 2. Why We Undervalue What We Already Have 3. How to Start with What You Have 4. Lesson One: Recombine existing elements so they create more value 5. Lesson Two: Let the world teach you 6. Lesson Three: Attend to what actually happens 7. Lesson Four: Discover the few things that really make the difference 8. Lesson Five: Leave the moonshots for later: just getting into orbit can be transformational 9. Lesson Six: Use very plain words to describe what you want 10. Lesson Seven: Bring customers inside 11. Lesson Eight: Take charge of stories about 'Them and Us' 12. Lesson Nine: Don't drive change: Release it
