Design-Centered Entrepreneurship
2nd Edition
Published on 26. April 2022
344 pages
978-1-000-57021-2 (ISBN)
Description
Grounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture.
Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.
This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.
Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.
Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers.
This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual.
Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.
Reviews / Votes
"Design-Centered Entrepreneurship 2nd Edition provides a clear and structured plan for today's entrepreneurs. This extremely helpful guide provides an easily defined outline for design thinking course development."- Dr Dan Leland, DBA, Associate Professor of Business, Thomas College, Waterville, Maine, USA
More details
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
Illustrations
95 Line drawings, color; 95 Illustrations, color
ISBN-13
978-1-000-57021-2 (9781000570212)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Min Basadur | Michael Goldsby | Rob Mathews
Design-Centered Entrepreneurship
Book
05/2022
2nd Edition
Routledge
€268.10
Shipment within 10-20 days
Min Basadur | Michael Goldsby | Rob Mathews
Design-Centered Entrepreneurship
Book
05/2022
2nd Edition
Routledge
€112.60
Shipment within 10-20 days
Persons
Min Basadur is Professor Emeritus of Organizational Behavior at McMaster University, Canada, and Founder of Basadur Applied Creativity.
Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A.
Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A.
Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A.
Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A.
Content
Introduction
1. Step 1: Problem Finding
2. Step 2: Fact Finding
3. Step 3: Problem Definition
4. Step 4: Idea Finding
5. Step 5: Evaluate and Select
6. Steps 6, 7 and 8: Solution Implementation
8. Entrepreneurial Leadership by Design
Conclusion
1. Step 1: Problem Finding
2. Step 2: Fact Finding
3. Step 3: Problem Definition
4. Step 4: Idea Finding
5. Step 5: Evaluate and Select
6. Steps 6, 7 and 8: Solution Implementation
8. Entrepreneurial Leadership by Design
Conclusion
