
MetricsMan
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Content
- Cover
- Contents
- Tributes to Don Bartholomew
- Foreword by David Rockland
- Introduction by Zifei Fay Chen
- Chapter 1: The Coming of Age of Measurement
- Chapter 2: Demystifying Return on Investment
- Chapter 3: "Puzzles" Versus "Pieces"-Getting the Metrics Right
- Chapter 4: The "Tail" and the "Dog" in Social Media Measurement
- Chapter 5: Getting a Robust and Effective Social Media Measurement Program
- Chapter 6: The Deadly Sins of Advertising Value Equivalents
- Chapter 7: Thus Spoke the Measurati
- Chapter 8: Gaining Accountability-Making It Count
- References
- Index
- Adpage
- Backcover
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File format: ePUB
Copy protection: Watermark-DRM (Digital Rights Management)
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