
The Little Guide to Writing for Impact
Description
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In this fresh and lively book, Barrett, Greene, and Kettl combine more than a century of experience in writing to present a series of guidelines that will enable readers to successfully frame a policy argument; pitch it to editors; organize the work so that the ideas have real impact; support it with data and stories; find the right publisher; and follow up after publication to ensure that the argument has enduring impact. These basic steps work well-but work differently-for a wide variety of policy writing, from short blog posts through an op-eds, commentaries and policy briefs, dissertations, articles for both the popular press and academic journals, and books.
The book is a handy manual for writers in the world of research who want to explore the start-to-finish process of writing for impact-and for authors who want to explore a single writing challenge in-depth. It is full of examples of both good and bad writing, as well as the authors' own tales in navigating the road from a new idea to a written product that packs punch. It's a fun and useful primer for steering the policy debate.
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Persons
Donald F. Kettl is professor emeritus and former dean of the University of Maryland School of Public Policy. He is also a nonresident senior fellow at the Volcker Alliance and the Brookings Institution. Kettl is the author or editor of numerous books, including Bridgebuilders: How Government Can Transcend Boundaries to Solve Problems (2023) and Experts in Government: The Deep State from Caligula to Donald Trump and Beyond (2023).
Content
Preface
Introduction
Chapter 1: Write for Aunt Tillie: Simple, Clear Writing Is King
Chapter 2: One Size Doesn't Fit All: Make Sure You Know Your Audience
Chapter 3: Escaping Inside Baseball: Shortcuts Can Drive Your Readers Away
Chapter 4: Good Writing Is Like Good Music: Keep Your Writing Interesting So Readers Will Stay for the Finale
Chapter 5: Shoot for the Target: Keep Your Writing at the Appropriate Length
Chapter 6: A Picture is Worth a Thousand Words: Visualize Your Data to Communicate Complex Facts Clearly
Chapter 7: "All We Want Are the Facts, Ma'am": Make Sure There's Evidence to Support Your Argument
Chapter 8: Don't Forget Your Pitchfork: Learn How to Make the Best Possible Argument for the Pieces You Are Writing through a Pitch that Engages Your Readers
Chapter 9: Keep Your Friends Close: Find Partners in Your Effort to Be Understood
Chapter 10: The Care and Feeding of Editors: How to Make the Writing Experience a Collaboration
Chapter 11: Downloading Some Facts about Social Media: The Evolving World of Online Communication Can Help You Accomplish Your Goals
Chapter 12: This Is the Chapter before the Conclusion...It's about Conclusions: Setting the Stage for Your Next Effort
Conclusion
Acknowledgments
About the Authors
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