Italian Graphic Design
Culture and Practice in Milan, 1930s-60s
1st Edition
Published on 2. July 2024
272 pages
978-1-5261-5114-8 (ISBN)
Description
Italian graphic design offers a new perspective on the subject by exploring the emergence and articulation of graphic design practice, from the interwar period through to the appearance of an international graphic design discourse in the 1960s.
The book asks how graphic designers learned their trade and investigates the ways in which they organised and made their practice visible while negotiating their collective identity with neighbouring practices such as typography, advertising and industrial design. Attention is drawn to everyday design practice, educational issues, mediating channels, networks, design exchange, organisational strategies and discourses on modernism.
Drawing on a wide range of primary sources and placing an emphasis on visual analysis, this book provides a model for a contextualised graphic design history as an integral part of the history of design and visual culture. -- .
The book asks how graphic designers learned their trade and investigates the ways in which they organised and made their practice visible while negotiating their collective identity with neighbouring practices such as typography, advertising and industrial design. Attention is drawn to everyday design practice, educational issues, mediating channels, networks, design exchange, organisational strategies and discourses on modernism.
Drawing on a wide range of primary sources and placing an emphasis on visual analysis, this book provides a model for a contextualised graphic design history as an integral part of the history of design and visual culture. -- .
More details
Series
Language
English
Place of publication
Manchester
United Kingdom
Illustrations
72 illustrations (some in parts)
ISBN-13
978-1-5261-5114-8 (9781526151148)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
07/2024
Manchester University Press
€159.90
Shipment within 15-20 days
Person
Chiara Barbieri is a Researcher in Design History at ECAL/University of Art and Design Lausanne (HES-SO) -- .
Content
Introduction: drafting Italian graphic design
1 Vocational education and the typographic roots of graphic design
2 Open Studio (Boggeri)
3 Graphic design and good taste at the Milan Triennale
4 Education and practice, working hand in hand
5 The multiple identities of graphic design
Conclusion: redrafting Italian graphic design
Bibliography
Index -- .
1 Vocational education and the typographic roots of graphic design
2 Open Studio (Boggeri)
3 Graphic design and good taste at the Milan Triennale
4 Education and practice, working hand in hand
5 The multiple identities of graphic design
Conclusion: redrafting Italian graphic design
Bibliography
Index -- .
