The Visual Identity of the Book
From the Renaissance to the Digital Age
Published on 28. February 2025
200 pages
978-0-443-16132-2 (ISBN)
Description
The Visual Identity of the Book: From the Renaissance to the Digital Age provides a framework that considers the 'materiality' of the book (from printed to digital/electronic), the aspects of the stakeholders in the publishing chain, the traditional and ongoing promotion strategies, reader engagement, and personalized publishing services. The aim of the book is to interpret current issues in the publishing industry and to provide an overview of the evolution of the visual appearance/identity of the book in order to approach and explain current issues and to discuss aspects of visual information and aesthetics of the book.Other sections introduce promotion strategies, publish policies, and provide a methodological framework that can also be used in the book business.
- Explores the development of the visual identity of the book from the Renaissance to nowadays;
- Exhibits the impact of new techniques as well as of information and communication technologies on publishing;
- Discusses the transformations and transitions of the book (from the manuscript to the printed book, from the printed to the new forms of the book);
- Focuses on the creation of the typology and identity of the book;
- Highlights the role of the stakeholders of the publishing chain;
- Explains older and current issues of the visual appearance and identity of the book
- Comments on reader engagement and personalized publishing services
- Exploits challenges and opportunities for the ongoing "aesthetics of the book" as well as for promotion strategies and publishing policies; and
- Introduces a methodological framework that may serve for both theoretical approach and practical use.
More details
Other editions
Additional editions
Book
06/2025
Chandos Publishing (Oxford) Ltd
€92.00
Shipment within 15-20 days
Person
Dr Christina Banou is Professor in "Book Policy and Publishing at the Dep. of Archives, Library Science and Museology, School of Information Science and Informatics, Ionian University, Corfu, Greece. Former Vice Rector for Academic Affairs, International Relations and Extraversion at the Ionian University, she is the Director of the Post-Graduate Programme "Management of Cultural Information. Her main areas of research interest include publishing, book policy, book history, current trends of the publishing industry, aesthetics of the printed book, reading policy. She has presented papers in refereed journals and has participated at international conferences.
Her book Re-Inventing the Book. Challenges from the Past for the Publishing Industry with a foreword by Prof. Angus Phillips has been published by Elsevier - Chandos Publishing in 2017.
Three monographs of her concerning the publishing industry have been published in Greek: Banou, Christina (2022), "Through the Looking Glass. The Greek Publishing Companies at a Turning Point, Athens: Papazisis Publishers. Banou, Christina (2012), Gutenberg's Next Step: The Publishing Companies in Greece at the Beginning of the 21st century, Athens: Papazisis Publishers. Banou, Christina (2008), Diachronic Features of the Publishing Industry in the Western World, Athens: Kotinos Publications.
Content
1. Introduction. Studying the Visual identity of the book2. Defining the page: The evolution of the visual identity of the book3. Converged aesthetics: Personalized publishing services4. Conclusions: Challenges and opportunities
