The Marketing Manual
1st Edition
Published on 3. November 2009
288 pages
978-1-136-35678-0 (ISBN)
Description
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan.
The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
File size
4,89 MB
ISBN-13
978-1-136-35678-0 (9781136356780)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Michael Baker
The Marketing Manual
Book
07/2017
1st Edition
Routledge
€178.56
Shipment within 10-20 days
Michael Baker
The Marketing Manual
Book
04/1998
1st Edition
Butterworth-Heinemann
€39.67
Shipment within 15-20 days
Person
Michael J. Baker
Content
Chapter 1 Strategic marketing planning; Chapter 2 Problem solving and decision making; Chapter 3 Developing a marketing orientation; Chapter 4 Marketing and competitive success; Chapter 5 The marketing appreciation; Chapter 6 Where do we want to go?; Chapter 7 How do I get there?; Chapter 8 How will I know when I've arrived?;
