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This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats.
Choose the right distribution for your product: assess the tradeoffs and maximize the opportunities.
"Build it, and they will come." That rarely happens. Not only do you need a marketing program, but also a plan to get your product to customers. What are your choices? 1. Sell through retail distribution. 2. Supply your product to a marketing company with established channels. 3. Sell over the Internet. 4. License your product. Let's consider each....
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File format: ePUB
Copy protection: Watermark-DRM (Digital Rights Management)
System requirements:
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This eBook uses Watermark-DRM, a „soft” copy protection. This means that there are no technical restrictions to prevent illegal distribution. However, there is a personalised watermark embedded in the eBook that can be used to identify the purchaser of the eBook in the event of misuse and to provide evidence for legal purposes.
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