Public Relations

Part 1 Defining Public Relations; Chapter 1 Introduction; Chapter 2 The Psychology of Public Relations Communication; Chapter 3 Marketing Public Relations; Chapter 4 The Public Relations Industry; Chapter 4a Interview Sketch 1: Defining Public Relations, with Kevin Moloney, Principal Lecturer in PR, Bournemouth Media School; Part 2 Public Relations Planning and Management; Chapter 5 Managing Planned Public Relations Programmes; Chapter 6 Situation Analysis; Chapter 7 Defining Objectives; Chapter 8 Defining Publics; Chapter 9 Media Selection; Chapter 10 Budgeting; Chapter 11 Implementation and Control; Chapter 11a Interview sketch 2: Planning a Public Relations Campaign, with Marie Owens, Director of Communications, Middlesex University; Part 3 Managing Media Relations; Chapter 12 The Role of the Press Officer; Chapter 13 Writing Reports and Proposals; Chapter 14 Writing Press Releases; Chapter 15 Writing Feature Articles; Chapter 16 Event Management; Chapter 17 Broadcasting Public Relations and Funded Television Programmes; Chapter 18 Photographs, Captions and Printing; Chapter 18a Interview Sketch 3: Managing Media Relations, with Sir Bernard Ingham, Bernard Ingham Communications; Part 4 Communication Media; Chapter 19 The Press and Broadcast Sources; Chapter 20 Public Relations in Developing Countries; Chapter 21 Video, DVD, CD-ROM and the Internet; Chapter 22 Seminars, Conferences and Exhibitions; Chapter 23 House Journals and Public Relations Literature; Chapter 23a Interview Sketch 4: The Changing Nature of Media, with Richard Quest, CNN; Part 5 Specialist Public Relations Areas; Chapter 24 Financial Public Relations; Chapter 25 Internal Public Relations; Chapter 26 Crisis Management; Chapter 27 Sponsorship; Chapter 28 Corporate Image, Identity and Advertising; Chapter 29 Public Relations in Political Context; Chapter 29a Interview Sketch 5: The Role of Lobbying, with Dianne Thompson, Chief Executive, Camelot Group Plc;