Internet Marketing
An Hour a Day
Published on 27. April 2011
600 pages
978-1-118-08722-0 (ISBN)
Description
Proven, task-based approach to developing winning internetmarketing campaigns
If you've been seeking a practical, day-by-day, do-it-yourselfplan for success in your Internet marketing, this is the book foryou. The latest in the very popular Hour a Day series, thisbook gives you step-by-step instruction and clear action plans forall crucial aspects of successful internet marketing: SEO,website optimization, integration of social media and blogs, andpay-per-click strategies. Above all, it shows you how to useanalytics effectively, so you can track and understand yourresults, then course-correct as you need.
* Provides step-by-step instruction to help you design,implement, and measure an internet marketing strategy
* Uses the empowering and winning approach that has made thebooks in the Hour a Day series top sellers
* Breaks down intimidating topics into approachable, hour-a-daytasks
* Covers key topics in step-by-step detail, including SEO,website optimization and usability, analytics, blog integration,social media, and pay-per-click strategies
* Offers expert guidance from an experienced and well-knowninternet marketer, Matt Bailey
Drive targeted traffic to your site, keep them there, andconvert them into happy customers with this refreshingly practical,roll-up-your-sleeves guide!
More details
Other editions
Additional editions
Book
04/2011
Sybex Inc.,U.S.
Unfortunately, price unknown
Article exhausted; check different version
Person
Internet marketing expert Matt Bailey is founder and Presidentof SiteLogic Marketing, where he has more than 15 years ofexperience helping such companies as Goodyear, HiltonInternational, Samsonite, American Greetings, Proctor & Gamble,Eaton Corporation, and Google create, implement, and measurecomprehensive strategies for search engine marketing, websiteanalytics, website usability, and social media. He speaks regularlyat such key trade shows as Search Engine Strategies (SES), DirectMarketing Association (DMA), and the American AdvertisingFederation. He also is an instructor for the DMA's Online MarketingAcademy, an adjunct faculty member at Rutgers University, andfaculty member of Market Motive. Matt also serves on the AdvisoryBoard of Search Engine Strategies and maintains a popular blog onInternet marketing (sitelogicmarketing.com/blog).
Content
Part I : Understanding Today's Internet Marketing.
1 A Holistic Approach.
2 How Search Engines Work.
3 Business and Visitor Goals.
Part II: Month 1: Evaluate and Research.
4 Week 1: Evaluate Your Site.
5 Week 2: Understand Basic SEO.
6 Week 3: Jump into Keyword Research.
7 Week 4: Leverage Principles of Sales and Marketing.
Part III: Month 2: Develop Content that Converts.
8 Week 5: Understand Content Comes First.
9 Week 6: Create Content that Connects.
10 Week 7: Master the Science of Online Persuasion.
11 Week 8: Improve Conversions.
Part IV: Month 3: Develop Good Site Architecture.
12 Week 9: Create Effective Site Navigation.
13 Week 10: Design for Accessibility.
14 Week 11: Identify Technical Roadblocks.
15 Week 12: Focus on the Important Details.
Part V: Month 4: Expand Your Reach and MeasureResults.
16 Week 13: Build Links.
17 Week 14: Add to Your Business with Blogs.
18 Week 15: Get Friendly with Social Media.
19 Week 16: Develop a Complementary Pay-per-Click Campaign.
20 Week 17: Measure, Measure, Measure.
21 Week 18: Analyze for Action.
