Writing for the Internet
A Guide to Real Communication in Virtual Space
1st Edition
Published on 12. November 2009
240 pages
978-0-313-37695-5 (ISBN)
Description
This book is a landmark guide full of practical examples and sound advice for communicating online concisely and effectively.
Intended for students-and everyone else who writes for online media-Writing for the Internet: A Guide to Real Communication in Virtual Space is a landmark collection of grounded and practical applications about writing effectively and concisely. It covers just about everything one needs to know about a broad array of topics including online publishing, new media news writing, blogging, micro-blogging, Internet writing technologies, and social media/ownership. At the same time, it addresses theories, methods, and practices used by Internet writers and online journalists from a wide range of backgrounds.
The book introduces students who will be writing online-and this includes all disciplines of every possible major-to the basic tenets of good online writing habits and principles. It will help bloggers hone their thoughts and express them in writing that works in real-time media. And it will help those who wish to take advantage of the extraordinary profit-making potential the Internet represents.
Intended for students-and everyone else who writes for online media-Writing for the Internet: A Guide to Real Communication in Virtual Space is a landmark collection of grounded and practical applications about writing effectively and concisely. It covers just about everything one needs to know about a broad array of topics including online publishing, new media news writing, blogging, micro-blogging, Internet writing technologies, and social media/ownership. At the same time, it addresses theories, methods, and practices used by Internet writers and online journalists from a wide range of backgrounds.
The book introduces students who will be writing online-and this includes all disciplines of every possible major-to the basic tenets of good online writing habits and principles. It will help bloggers hone their thoughts and express them in writing that works in real-time media. And it will help those who wish to take advantage of the extraordinary profit-making potential the Internet represents.
More details
Language
English
Place of publication
New York
United States
Publishing group
Bloomsbury Publishing Plc
Target group
Interest Age: From 7 to 17 years
ISBN-13
978-0-313-37695-5 (9780313376955)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Craig Baehr | Robert C. Schaller Jr.
Writing for the Internet
A Guide to Real Communication in Virtual Space
Book
11/2009
Greenwood Press
€70.50
Shipment within 15-20 days
Persons
Craig Baehr, PhD, is associate professor of technical communication and rhetoric at Texas Tech University, Lubbock, TX.
Bob Schaller, PhD, is assistant professor in the Department of Global Communication and Contemporary Culture at Stephen F. Austin State University, Nacogdoches, TX, and has written more than 40 books, including Greenwood biographies on Kanye West, Al Gore, and Bill Gates.
Bob Schaller, PhD, is assistant professor in the Department of Global Communication and Contemporary Culture at Stephen F. Austin State University, Nacogdoches, TX, and has written more than 40 books, including Greenwood biographies on Kanye West, Al Gore, and Bill Gates.
Content
- Cover
- Contents
- Section One. Online Publishing
- 1. From Print to Electronic
- 2. New Media Theory
- 3. Convergence
- Section Two. New Media News Writing
- 4. New Media News Writing
- 5. Media and Digital Literacy
- 6. Narrative Theory
- Section Three. Internet Writing and Technologies
- 7. Web 2.0 Technologies
- 8. Chunking and Hyperlinking
- 9. Ownership and Copyright of Digital Content
- Section Four. Visual and Interactive Rhetoric
- 10. Visual Structure and Information Design
- 11. Interactive Content
- Section Five. Social Media
- 12. Blogging
- 13. Reading Online
- 14. Cognitive and Psychological Aspects of Online Writing
- Appendix: Tips for Writing, Interviewing, and Blogging
- Bibliography
- Index
