Metaphor and Knowledge
The Challenges of Writing Science
1st Edition
Published on 1. February 2012
255 pages
978-0-7914-8674-0 (ISBN)
Description
Analyzing the power of metaphor in the rhetoric of science, this book examines the use of words to express complex scientific concepts.
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07/2003
State University of New York Press
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07/2003
State University of New York Press
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Persons
Ken Baake is Assistant Professor of Rhetoric and Technical Communication at Texas Tech University.
Content
FOREWORD
ACKNOWLEDGMENTS
1. INTRODUCTION: THE PROBLEM WITH "RULES" AND WHY WORDS WILL NOT SIT STILL
Harmonics: Using Music Theory to Explain How Metaphor Works in Science
Structure of the Book
What Is the Santa Fe Institute?
2. A TECHNICAL WRITER AT THE THINK TANK
Establishing Ethos With an "Initial Impressions" Report
A Technical Writer's Balancing Act: Capture the Excitement of Research, but Avoid Hype
Writing for the Institute's Bulletin: What Happens When Technical Writers Cannot Find Their Bearings Toward an Audience
3. METAPHOR: CONSTITUTING OR DECORATING THEORY IN SCIENCE
Rhetoric at the SFI: A Qualified Acceptance
The Meaning of Metaphor
Metaphors in Motion: How They Work
Metaphor and Science
Fear of Persuasion and Metaphoric Harmonics
Rhetorical Alternatives to Metaphor in Science
4. METAPHORS AND MATHEMATICS: A SHARED TRADITION OF CONSTITUTING KNOWLEDGE IN SCIENCE
The Metaphors of Information as the New Materiality
Representing Reality
Platonic Arguments for the Supremacy of Mathematics
Metaphor for Understanding a Non-Algorithmic World
Making Sloppy Ideas Rigorous
No Rational Method of Having Good Ideas
SFI Metaphors as Theory Constitutive or Literary? A Tale of Two Terms1
Metaphor Harmonics: Who Intends the Bee to Be Yellow?
Metaphor Harmonics: Emergence, the Brain, and Neural Networks
Equilibrium and the Prisoner's Dilemma
5. SCIENCE WRITERS LOOKING FOR THEIR AUDIENCE
Style and Eloquence in SFI Writing
A Matter of Invention: Writing for Scientists and the General Public
Incommensurability: Trying to Cross Disciplines
6. "COMPLEXITY": AN ETYMOLOGY LEADING TO A DISCUSSION OF WHETHER IT IS A METAPHOR OR SOMETHING ELSE
The Word "Complex" in the Oxford English Dictionary
"Complexity" Arrives in Santa Fe
The New "Complexity" Returns to Old Haunts
Is "Complexity" a Metaphor?
7. MANAGING METAPHOR HARMONICS AND OTHER CHALLENGES OF MAKING KNOWLEDGE IN SCIENCE
Speak Carefully and Carry a Paradigm Shift
WORKS CITED
INDEX
ACKNOWLEDGMENTS
1. INTRODUCTION: THE PROBLEM WITH "RULES" AND WHY WORDS WILL NOT SIT STILL
Harmonics: Using Music Theory to Explain How Metaphor Works in Science
Structure of the Book
What Is the Santa Fe Institute?
2. A TECHNICAL WRITER AT THE THINK TANK
Establishing Ethos With an "Initial Impressions" Report
A Technical Writer's Balancing Act: Capture the Excitement of Research, but Avoid Hype
Writing for the Institute's Bulletin: What Happens When Technical Writers Cannot Find Their Bearings Toward an Audience
3. METAPHOR: CONSTITUTING OR DECORATING THEORY IN SCIENCE
Rhetoric at the SFI: A Qualified Acceptance
The Meaning of Metaphor
Metaphors in Motion: How They Work
Metaphor and Science
Fear of Persuasion and Metaphoric Harmonics
Rhetorical Alternatives to Metaphor in Science
4. METAPHORS AND MATHEMATICS: A SHARED TRADITION OF CONSTITUTING KNOWLEDGE IN SCIENCE
The Metaphors of Information as the New Materiality
Representing Reality
Platonic Arguments for the Supremacy of Mathematics
Metaphor for Understanding a Non-Algorithmic World
Making Sloppy Ideas Rigorous
No Rational Method of Having Good Ideas
SFI Metaphors as Theory Constitutive or Literary? A Tale of Two Terms1
Metaphor Harmonics: Who Intends the Bee to Be Yellow?
Metaphor Harmonics: Emergence, the Brain, and Neural Networks
Equilibrium and the Prisoner's Dilemma
5. SCIENCE WRITERS LOOKING FOR THEIR AUDIENCE
Style and Eloquence in SFI Writing
A Matter of Invention: Writing for Scientists and the General Public
Incommensurability: Trying to Cross Disciplines
6. "COMPLEXITY": AN ETYMOLOGY LEADING TO A DISCUSSION OF WHETHER IT IS A METAPHOR OR SOMETHING ELSE
The Word "Complex" in the Oxford English Dictionary
"Complexity" Arrives in Santa Fe
The New "Complexity" Returns to Old Haunts
Is "Complexity" a Metaphor?
7. MANAGING METAPHOR HARMONICS AND OTHER CHALLENGES OF MAKING KNOWLEDGE IN SCIENCE
Speak Carefully and Carry a Paradigm Shift
WORKS CITED
INDEX
