A Parent's Guide to Influencers
Description
Teens trust online influencers to teach them what to buy, what to wear, and how to live-sometimes to their detriment. Dig deep into influencer culture, understand teens' desire to follow or become social media influencers, and learn how to discuss it without sounding condemning or ignorant.
Explore topics like:
- Gaining wealth and fame as an influencer
- Engaging with name-brand sponsors
- Weighing the pros and cons of building a platform
- Comparing Christian vs. non-Christian influencers
- Learning what the Bible says about being a "follower"
Axis is a team of Gospel-focused researchers creating culturally relevant guides, videos, and audios that equip parents of teens to have deep conversations about faith.
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Since 2007, Axis has helped millions of parents navigate conversations with their teens, and they've spoken directly with just as many students. They've been creating resources to help bridge the gap between parents, caring adults, and the next generation. They're a group of gospel-minded researchers, speakers, and content creators, and they're excited to bring you the best of what they've learned about making meaningful connections with the teens in your life. For more information, visit axis.org
Content
- Intro
- Cover
- Title Page
- Copyright
- Epigraph
- A Letter from Axis
- When they talk, we listen.
- What's an influencer?
- What's the difference between a celebrity and an influencer?
- What does the blue check mark mean?
- Where did influencers come from?
- Why are companies willing to give them money?
- Why does my kid want to be one?
- Is being an influencer as fun and easy as it seems to be?
- How do I talk to my teen about this without seeming condemning or ignorant?
- Does Scripture say anything about this?
- Should we only follow Christian influencers?
- If my teen only has a couple thousand followers (or fewer), there's no way they've been contacted by sponsors, right?
- What do I do if people start contacting my teen to do sponsored posts?
- Conclusion
- Recap
- Additional Resources
