
Business Strategy and Competitive Advantage
Description
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This book is a collection of seven interconnected chapters that provides a coherent understanding of Michael Porter's contribution to the field of strategic management. It addresses key changes and challenges in the global business environment. The value chain concept has become highly applicable in both theory and practice. In the book, the authors offer an original interpretation of the Porters' research on strategic management in order to unravel or simplify his key theoretical concepts. It will be of interest to researchers, academics, practitioners, and students in the fields of strategic management and international business.
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Persons
Dzenan Kulovic is an Associate Professor of Management and Organization in the Department of Economics at the University of Zenica, Bosnia and Herzegovina.
Filip Dokovic is an Associate Professor of Tourism and Business Studies at Singidunum University, Serbia.
Mirza Bavcic is a Country Manager and Co-owner of Express Courier Authorised Service Contractor for UPS in Sarajevo, Bosnia and Herzegovina.
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