How to be a Social Entrepreneur

Don't just make money...make a difference.
As a social entrepreneur, you can build a business that changesthe world. But you will face some unique challenges. This book willprepare you for them.
Packed with advice, inspiration and real-life stories, it willhelp you:
* Define what you want to do and why you want to do it
* Find the right kind of funding
* Build a brand that makes you unique
* Find a team as motivated and inspired as you are
* Measure the impact you're having
How to be a Social Entrepreneur is the only socialenterprise start-up guide you'll ever need.
"This is the seminal book on social enterprise"
--Martin Murphy, Network 2012
"An essential read for any aspiring or existing socialentrepreneur. Full of practical examples of real life socialenterprise scenarios and written in Robert's usual uncomplicatedformat"
--Marc Davies, Wales Co-operative Centre Limited,walescoop.com
"Social enterprises need social entrepreneurs. This book willhelp you decide is you've got what it takes to be one"
--Peter Couchman, Chief Executive, Plunkett Foundation,plunkett.co.uk
"This very practical book will guide you as to what it takes tobe a social entrepreneur. Enjoy it and then do it!"
--Lord Andrew Mawson OBE, author of The SocialEntrepreneur: Making Communities Work,amawsonpartnerships.com
"I was genuinely impressed by how comprehensive it is!"
--Peter Holbrook, CEO, Social Enterprise Coalition,socialenterprise.org.uk
"A treasure trove filled with practical insight and knowledgethat will give you the edge to start, grow a sustainable andsuccessful social enterprise"
--Stephen Gyasi-Kwaw, CEO/Founder Youth EnhancementInt.Ghana
"I particularly enjoyed the section on sales, which is afundamental topic too often neglected"
--Andy Brady, '3rd Sector Futures', Anglia RuskinUniversity, anglia.ac.uk
Robert Ashton is a leading small business troubleshooter,entertaining small business speaker and the bestselling author ofmany business books including How to Start a Business forEntrepreneurs, Instant Entrepreneur and The Entrepreneur'sBook of Checklists.