
Shift
Description
Alles über E-Books | Antworten auf Fragen rund um E-Books, Kopierschutz und Dateiformate finden Sie in unserem Info- & Hilfebereich.
When some of the world's biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell.
Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds.
How did he do it?
Arnell created an idea he calls Shift.
With Shift, you'll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand.
Innovative insights such as "go helium" are used by Arnell to explain how he reached his ultimate goal of 150 pounds-you can apply his techniques to reach for your own goals. You will see-through Arnell's description of how he "went tiger"-how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family-your fan club- in keeping you motivated and providing the feedback you need for success.
Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire.
PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.
More details
Other editions
Additional editions

Person
Content
- Intro
- Title Page
- Dedication
- Contents
- Epigraph
- Foreword
- Part One - Branding Ourselves
- Introduction
- Chapter 1 - Start Your Own Orange Revolution
- Chapter 2 - Why Not?
- Chapter 3 - The Art of Branding
- Chapter 4 - Find Your Message
- Chapter 5 - Brand "You"
- Chapter 6 - The Secret Behind Shift
- Chapter 7 - Fish Where the Fish Are
- Chapter 8 - Branding and the Power of Positive Emotions
- Chapter 9 - Overcoming Fear
- Chapter 10 - Lessons from History
- Chapter 11 - The Genius of Michelangelo
- Chapter 12 - How the Past Can Inspire Your Future
- Chapter 13 - Fueling the Imagination
- Chapter 14 - Don't Ask: Compel
- Chapter 15 - The World at Your Fingertips
- Photo Insert
- Chapter 16 - Reinvent the Obvious
- Part Two - Tactics That Work
- Chapter 17 - Find Your Mission
- Chapter 18 - Un-write Your Life
- Chapter 19 - Be a Tiger
- Chapter 20 - Go Helium
- Chapter 21 - Create a Fan Club
- Chapter 22 - Shock and Awe
- Chapter 23 - Embrace Mistakes: They Are How You Learn What Not to Do
- Chapter 24 - One Life
- Chapter 25 - About and Out
- Chapter 26 - Shout About It
- Conclusion: Making Our Place in History
- Acknowledgments
- About the Authors
- Copyright
System requirements
File format: ePUB
Copy protection: Adobe-DRM (Digital Rights Management)
System requirements:
- Computer (Windows; MacOS X; Linux): Install the free reader Adobe Digital Editions prior to download (see eBook Help).
- Tablet/smartphone (Android; iOS): Install the free app Adobe Digital Editions or the app PocketBook before downloading (see eBook Help).
- E-reader: Bookeen, Kobo, Pocketbook, Sony, Tolino and many more (not Kindle).
The file format ePub works well for novels and non-fiction books – i.e., „flowing” text without complex layout. On an e-reader or smartphone, line and page breaks automatically adjust to fit the small displays.
This eBook uses Adobe-DRM, a „hard” copy protection. If the necessary requirements are not met, unfortunately you will not be able to open the eBook. You will therefore need to prepare your reading hardware before downloading.
Please note: We strongly recommend that you authorise using your personal Adobe ID after installation of any reading software.
For more information, see our ebook Help page.