Methods in Consumer Research, Volume 2
Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits
2nd Edition
Published on 27. May 2026
502 pages
978-0-443-22280-1 (ISBN)
Description
Methods for Consumer Research, Volume Two: Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits, Second Edition brings together world leading experts in global consumer research who provide a fully comprehensive description of innovative applications of emerging methodologies for studying consumer perception and behavior.The new edition, thoroughly updated, puts consumer research in-context with coverage of applications of the methods in the context of promoting healthy, pleasurable and sustainable eating habits, including sections on food intake and satiation, nudging, labelling and food waste. Emphasis is also placed on how to design studies for specific populations, including children and elderly, and both food and non-food products.In conjunction with the first volume, which covers theoretical and practical aspects of the methods, this book is an invaluable reference for academics working in the fields of sensory and consumer science, psychology, marketing and nutrition. Through examples of the methodology being applied throughout, it serves as a practical guide to practitioners in both the public and private sector.
- Identifies how to design research for special populations, including children, the elderly and low-income consumers
- Discusses sensitivity to cross-cultural populations and emerging markets
- Includes research design for food, cosmetic and household products
- Brings new chapters on how to measure the relationship between microbiota and sensory perception, and new studies on consumer behavior
More details
Other editions
Additional editions
Gaston Ares | Paula Varela
Methods in Consumer Research, Volume 2
Applications to Promote Healthy, Pleasurable and Sustainable Eating Habits
Book
05/2026
2nd Edition
Woodhead Publishing
€230.50
Shipment within 15-20 days
Previous edition
Gaston Ares | Paula Varela
Methods in Consumer Research, Volume 2
Alternative Approaches and Special Applications
E-Book
01/2018
Woodhead Publishing
€210.00
Available for download
Content
Section I: Consumer research for promoting healthy diets1. A food-system view of consumer behavior2. Oral Processing in relation to food perception, preference and intake3. Consumer Segmentation Based on Genetic Variation in Taste and Smell4. Measuring Appetite and Food Intake5. Measuring Satiation and Satiety6. Sensory sensitivity and health7. Consumer methods for the design of food reformulation strategiesSection II: Consumer research for promoting pleasurable diets8. Product Performance Optimization: Evolving Methods and Metrics9. Immersive Techniques and Virtual Reality: : Case Studies Investigating Emotional Responses Elicited by Scents 10. Evaluation of Meals and Food PairingSection III: Consumer research with special populations11. Sensory and consumer research with infants and toddlers12. New Developments in Sensory and Consumer Research With Children13. Consumer research with adolescents14. Improving Food Sensory Quality With and For Elderly Consumers15. Designing Consumer Research Studies for Low-Income Populations16. Cross-cultural consumer research17. Sex and gender in consumer researchSection IV: Consumer research for promoting sustainable diets18. Studying consumer behavior for reducing food waste19. Studying consumer behavior for promoting more sustainable dietsSection V: Consumer research on extrinsic product factors20. Methodological Challenges of Research in Nudging21. Credence22. Understanding consumer perception of food packages: Insights for promoting healthier and sustainable eating habits23. Situational Factors and the Design of In Situ EvaluationsSection VI: Consumer research with non-food applications24. Consumer Evaluation of Nonfood Products25. Consumer perception of cosmetic products
