Easyland - How Easyjet Conquered Europe
Published on 25. October 2016
180 pages
978-1-78623-793-4 (ISBN)
Description
In the summer of 1995 a start-up company led by the son of a Greek shipping tycoon, took up residence in an orange painted tin shack next to the runway at Luton airport. Initially dismissed by British Airways as "a peanut airline", easyJet became one of the most successful start-ups in UK corporate history and a household name. Now fully revised and updated, this book is the definitive insider account of the rise of easyJet.
Laced with first-hand anecdotes, the lessons of this engaging, entertaining and informative tale are as relevant today as they were when generation easyJet was conceived.
More details
Language
English
Place of publication
Guildford
United Kingdom
Illustrations
2 grayscale
File size
0,57 MB
ISBN-13
978-1-78623-793-4 (9781786237934)
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Schweitzer Classification
