The Fundamentals of Typography
3rd Edition
Published on 20. July 2020
200 pages
978-1-4742-7038-0 (ISBN)
Description
Demonstrating the power and variety of typography from hand-drawn to kinetic, this fully updated new edition of The Fundamentals of Typography covers the principles of using type across a range of media.
Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.
Starting with a comprehensive introduction to the history of typography, the authors provide detailed explanations and inspirational examples of type usage from leading practitioners from around the world. With expanded practice exercises and four new case studies, this book gives students everything they need to know to use type effectively and creatively.
More details
Series
Edition
3rd edition
Language
English
Place of publication
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Illustrations
200 colour illus
File size
16,75 MB
ISBN-13
978-1-4742-7038-0 (9781474270380)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Gavin Ambrose | Paul Harris | Sallyanne Theodosiou
The Fundamentals of Typography
Book
08/2020
3rd Edition
Bloomsbury Visual Arts
€38.50
Shipment within 15-20 days
Persons
Gavin Ambrose teaches at Brighton University, UK, and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book (Bloomsbury, 2015), The Production Manual (Bloomsbury, 2016), and Format for Graphic Designers (Bloomsbury, 2019) among others.
Paul Harris is a freelance writer and editor based in Chile.
Paul Harris is a freelance writer and editor based in Chile.
Content
Introduction
1 Type and Language
The alphabet/Early printing/1800s/The Arts and Crafts movement/The early 20th century/1950s/ 1960s/ 1970s/1980s/1990s/2000s/graphic design today/Case study/Typography task
2 A Few Basics
Typefaces and fonts/Typeface anatomy/Relative and absolute measurements/X-height/Basic terminology/Majuscule and minuscule/Set width/The baseline grid/The golden section/The Fibonacci sequence/ Dividing the page/Standard paper sizes/The page--how we read/Case study/Typography task
3 Letterforms
Type families/Typeweight variations/Frutiger's grid/Types of serif/Fractions/Superscript and subscript/Numerals/ Diacritical marks/Punctuation/Drop and standing capitals/Dashes/Character spacing/Expert sets and special characters/Small capitals/Ligatures, diphthongs and sans serif logotypes/Italic and oblique/ Type classification systems/newspaper text faces/Hand-drawn type/Case study/Typography task
4 Words and Paragraphs
Calculating line lengths/Kerning/Automated kerning tables/Alignment/Word spacing, hyphenation and justification/ Type detailing/Leading/Indents/Indexes/Case study/Typography task
5 Using Type
Hierarchy/Color/Surprint, overprint, knockout and reverse/Printing and type realization/Grids and fonts/Generating type/Legibility and readability/Texture/Type as image/Concrete poetry, typograms, trompe l'oeil and calligrams/Humor/Vernacular/Appropriation/Ownership/Case study/Typography task
6 Digital Type
Vectors and rasters/Type on screen/Kinetic typography/Environmental typography/Case study/Typography task
Glossary
Contacts
Index
1 Type and Language
The alphabet/Early printing/1800s/The Arts and Crafts movement/The early 20th century/1950s/ 1960s/ 1970s/1980s/1990s/2000s/graphic design today/Case study/Typography task
2 A Few Basics
Typefaces and fonts/Typeface anatomy/Relative and absolute measurements/X-height/Basic terminology/Majuscule and minuscule/Set width/The baseline grid/The golden section/The Fibonacci sequence/ Dividing the page/Standard paper sizes/The page--how we read/Case study/Typography task
3 Letterforms
Type families/Typeweight variations/Frutiger's grid/Types of serif/Fractions/Superscript and subscript/Numerals/ Diacritical marks/Punctuation/Drop and standing capitals/Dashes/Character spacing/Expert sets and special characters/Small capitals/Ligatures, diphthongs and sans serif logotypes/Italic and oblique/ Type classification systems/newspaper text faces/Hand-drawn type/Case study/Typography task
4 Words and Paragraphs
Calculating line lengths/Kerning/Automated kerning tables/Alignment/Word spacing, hyphenation and justification/ Type detailing/Leading/Indents/Indexes/Case study/Typography task
5 Using Type
Hierarchy/Color/Surprint, overprint, knockout and reverse/Printing and type realization/Grids and fonts/Generating type/Legibility and readability/Texture/Type as image/Concrete poetry, typograms, trompe l'oeil and calligrams/Humor/Vernacular/Appropriation/Ownership/Case study/Typography task
6 Digital Type
Vectors and rasters/Type on screen/Kinetic typography/Environmental typography/Case study/Typography task
Glossary
Contacts
Index
