Format for Graphic Designers
1st Edition
Published on 19. September 2019
208 pages
978-1-4742-9906-0 (ISBN)
Description
From traditional print to digital formats for mobile phones and tablets, this book provides a clear introduction to the creative use of format in graphic design. Using 200 inspirational examples from contemporary international designers, Format for Graphic Designers guides the student through the role of format in both the purpose and the narrative of a design. The authors look at the physical aspects of formats - traditional and experimental, print and digital - to explore innovative solutions and, through case studies, explore how and why professional designers choose particular formats for a job. Covering everything from books and magazines, point-of-purchase displays, packaging, direct mail, brochures, and screen-based formats, the new edition illuminates this critical element of design practice for students, and provides them with a solid foundation on which to build their own designs.
More details
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
Professional and scholarly
Illustrations
200 colour illus
ISBN-13
978-1-4742-9906-0 (9781474299060)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Gavin Ambrose | Paul Harris
Format for Graphic Designers
Book
09/2019
3rd Edition
Bloomsbury Visual Arts
€37.50
Shipment within 15-20 days
Persons
Gavin Ambrose teaches at the University of Brighton, UK.
Paul Harris is a freelance journalist and author based in Colombia, SA.
Paul Harris is a freelance journalist and author based in Colombia, SA.
Content
Introduction
1 Purpose and Narrative
Containment and Protection/Storytelling/Form follows Function/Industry View/Design Activity
2 Identity and Branding
Format as Branding/ Stocks/Color/Industry View/Design Activity
3 Shape and Form
Shape and Form/Series/Book as Sculpture/Industry View/ Design Activity
4 Printed Media
Book Formats/Imposition and Multiple Stocks/Scale/Throw-outs and Gatefolds/Magazines/Posters/Industry
View/Design Activity
5 Digital and Screen-based Media
Film and Moving Image/Websites/Tablets and Mobile Phones/Industry View/Design Activity
6 Construction
Different Types of Fold/Types of Binding/Print Finishing/Industry View/Design Activity
Glossary
Acknowledgements
Index
1 Purpose and Narrative
Containment and Protection/Storytelling/Form follows Function/Industry View/Design Activity
2 Identity and Branding
Format as Branding/ Stocks/Color/Industry View/Design Activity
3 Shape and Form
Shape and Form/Series/Book as Sculpture/Industry View/ Design Activity
4 Printed Media
Book Formats/Imposition and Multiple Stocks/Scale/Throw-outs and Gatefolds/Magazines/Posters/Industry
View/Design Activity
5 Digital and Screen-based Media
Film and Moving Image/Websites/Tablets and Mobile Phones/Industry View/Design Activity
6 Construction
Different Types of Fold/Types of Binding/Print Finishing/Industry View/Design Activity
Glossary
Acknowledgements
Index
