Design Thinking for Visual Communication
2nd Edition
Published on 26. February 2015
184 pages
978-1-4725-7272-1 (ISBN)
Description
How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more.
Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.
The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.
The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
More details
Series
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
200 colour illus
File size
104,98 MB
ISBN-13
978-1-4725-7272-1 (9781472572721)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Gavin Ambrose
Design Thinking for Visual Communication
Book
09/2019
Bloomsbury Visual Arts
€32.50
Shipment within 15-20 days
Person
Gavin Ambrose teaches at Brighton University, UK. He is a graphic designer, and author and designer of books on branding, packaging, and editorial design.
Paul Harris is a freelance writer and journalist who specalises in design. He is the co-author of numerous books with Gavin Ambrose.
Paul Harris is a freelance writer and journalist who specalises in design. He is the co-author of numerous books with Gavin Ambrose.
Content
Introduction
Chapter one: Stages of Thinking
The design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio.
Chapter two: Research
Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.
Chapter three: Idea Generation
Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.
Chapter four: Refinement
Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & Cienfuegos
Chapter five: Prototyping
Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.
Chapter six: Implementation
Format; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.
Exercises
Glossary
Index
Chapter one: Stages of Thinking
The design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio.
Chapter two: Research
Identifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.
Chapter three: Idea Generation
Basic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.
Chapter four: Refinement
Thinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & Cienfuegos
Chapter five: Prototyping
Developing designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.
Chapter six: Implementation
Format; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.
Exercises
Glossary
Index
